Coalition Building

Building your Network & Cultivating Relationships
While crisis may foster a sense of urgency, building an effective library advocacy network requires a sustained effort. There must be ongoing recruitment, clear structure and regular communication to keep library advocates informed and involved. In many cases, the Friends of the Library are the nucleus for such a network. While there may not be a need for formal meetings, there should be personal contact on a regular basis with your advocates. (also available in PDF or MS Word)

Coalition Building 
Best practices of successful library coalition building from around the country.

Cultivating Your Local Notables
What’s in a face? A toolkit for cultivating your communities local notables and celebrities for library advocacy.

Empowering Voices, Transforming Communities
Libraries of all types need to rely on partners in the community to advocate on their behalf more than ever before. To make that happen, the library community first needs to know what will motivate these potential partners. What are the aspirational goals of our communities? What do we need to do to transform libraries and librarianship? How do we create active advocacy campaigns in each of our communities that is empowering our constituents to speak out for libraries?

Involve Your Community Partners: Friends, Staff & Trustees
Friends groups, library staff at all levels, and your library trustees are important advocates for your library. This page gives some ideas of how they can become more involved in advocating for your library. (also available in PDF or MS Word)

Our Authors, Our Advocates: Authors Speak Out for Libraries
Authors are natural allies of libraries. Especially in these challenging times, they understand the key role that libraries and library staff play in the economic, social and educational fabric of our nation. They are passionately speaking out on the importance of not only sustaining but increasing support for libraries. Help fuel the national dialogue on America’s libraries.

 


Available from the ALA Store

Collaboration 2.0Collaboration 2.0
This issue of Library Technology Reports gives library professionals, including managers, tools to encourage collaborative work both within and outside their organizations to expand or enhance library services. Most of this report focuses on the tools themselves and real-world examples of how they've been used, thus encouraging readers to experiment with these tools on their own. It shows how to make the case that efficient use of social networking is a boon to productivity, and includes hard data and concrete proposals that will save time and money in just about any collaborative effort. This issue is filled with easy-to-implement examples of how day-to-day activities can be improved by using collaborative platforms like Google Docs, a wiki, or an internal blog to facilitate communication. 


Library PR HandbookThe Library PR Handbook
The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country’s demographic shifts. This handbook will get you on the right PR track with how-tos of amplifying your message through partnerships, savvy outreach programs, and other suggestions. Written by high-profile experts in the PR field, The Library PR Handbook is for those looking to spice up their library’s message and get the word out.


Inside Outside and OnlineInside, Outside, and Online: Building Your Library Community
Inside, Outside, and Online provides practical advice and inspiration for building community with your library. Based on a scan of the community and technology environments that libraries operate within, related literature, and the practical experiences of hundreds of library staff actively building communities through their work, the book provides much-needed insights into the essential elements of community building. Whatever your role, and whatever size or type of library, the principles outlined here can support anyone working to build a strong community of engaged, interested, and satisfied library users.


Libraries prosper with passion purpose and pursuasionLibraries Prosper with Passion, Purpose, and Persuasion: A PLA Toolkit for Success
Your Library is an Invaluable Community Resource! But does the public know that? As competition for dollars continues to intensify, library staff and trustees must learn to connect the library directly to what the community values most. Through an effective, sustained advocacy effort, libraries can be positioned—and remain—top-of-mind for the public and funders. Creating an advocacy plan for your library is the first step. Libraries Prosper with Passion, Purpose and Persuasion: A PLA Toolkit for Success provides guidance for the entire planning process, including goal setting, audience analysis and identification, message and strategy development, and tactic evaluation and selection. 


Place at the tableA Place at the Table: Participating in Community Building
From urban giants to small towns across the country, there is a palpable hunger for a greater sense of community. Libraries, as they continue to provide a vital public service, are in a unique position to help satisfy this hunger. Unfortunately, they are often left out of the discussion initiated by theorists, writers, planners, activists and civic planners. Award-winning librarian, educator, author and activist, Kathleen de la Peña McCook challenges librarians everywhere to get involved early and often by demanding a place at the community planning and development table.


Advocacy outreach and the nation's academic librariesAdvocacy, Outreach and the Nation’s Academic Libraries: A Call for Action
In the current fiscal environment, college and university librarians must clearly articulate their value to the teaching, learning and research missions of their institutions.Advocacy, Outreach and the Nation’s Academic Libraries provides a framework for opening dialogue and incorporating advocacy by exploring opportunities for advocacy and focusing on the world of civic engagement as well as the role of librarians as advocates on campus.


Librarians as community partnersLibrarians as Community Partners: An Outreach Handbook
Including 66 focused snapshots of outreach in action, this resource reflects the creative solutions of librarians searching for new and innovative ways to build programs that meet customer needs while expanding the library’s scope into the community. With a wide range of contributors, this book will give you a multifaceted approach for reaching out within your community.


Successful community outreachSuccessful Community Outreach: A How-To-Do-It Manual for Librarians
Libraries that thrive reach out to all parts of their communities. Stellar community outreach plans help libraries build the strong partnerships that undergird these critical ties. Most librarians know they must reach out to the community to be successful, but many do not always know the best way to make that happen. Here's a practical manual designed specifically to help librarians conceptualize and then implement an outreach program that will achieve good results. Through examples of library roles within community outreach, outreach needs assessment, and great tips on implementing your plan, the authors give you the clear cut advice you need to build the perfect outreach plan. 


Public libraries and resilient citiesPublic Libraries and Resilient Cities
Public libraries are keystone public institutions for any thriving community, and as such can be leaders in making cities better places to work, play, and live. In this important book, noted urban planner and librarian Dudley shows how public libraries can contribute to “placemaking,” or the creation and nurturing of vital and unique communities for their residents. Using case studies and other information from the field, the author provides examples of innovation in public library design, management, collaboration and public services. From the economic renewal potential of library development projects, to the provision of public space in a privatizing world, from services for the homeless to crisis management during urban disasters, Public Libraries and Resilient Cities explores the vital role that public libraries can play in the promotion of ecologically, economically, and socially sustainable communities in challenging times.