See What's New @ your library: New Web site

Contact:  Megan Humphrey
312-280-4020
mhumphrey@ala.org

For Immediate Release
December 2000

See what's new @ your library™

Campaign for America's Libraries to unveil new Web site at ALA Midwinter Meeting

The American Library Association (ALA) will unveil the new Campaign for America's Libraries Web site during trainings at the ALA Midwinter Meeting (January 12 — 17, 2001) in Washington D.C. The Campaign's current Web site is located at: www.ala.org/@yourlibrary.

Campaign staff will present two identical trainings at the Midwinter Meeting on Saturday, January 13, and Sunday, January 14, from 9 a.m. to noon. The trainings will feature segments on key messages, target audiences and how to use the @ your library™brand. Campaign staff also will discuss the National Library Week kickoff event and how to implement the event in libraries nationwide. Additionally, attendees will learn how to navigate the Campaign's Web site, how to be an advocate for libraries and the Campaign, how to reach out to media and more.

The new Web site will be the main vehicle for distribution of information about the Campaign, and will include downloadable logos, public service announcements, Campaign updates, and other tools, as well as opportunities to share information and provide feedback.

The Campaign for America's Libraries is a five-year public education effort, sponsored by the ALA, to promote the value of all types of libraries and librarians nationwide.

"The Campaign for America's Libraries is a grassroots effort," said Campaign Manager Deborah Davis. "One of the goals of the project is to provide libraries across the country with the tools they need to implement the Campaign in their communities. The Midwinter training is

designed to showcase the variety of tools available and how easy it is to participate in the program."

Libraries are encouraged to join The Campaign for America's Libraries. Although the Campaign will encompass all libraries and many local outreach efforts, it will be united by a trademarked brand, @ your library.

"I like the concept of 'branding,'" said John Berry, ALA president-elect. "It is true the library community doesn't have many dollars for public relations, marketing and advertising, but by using the same brand and consistent messages, our investment will add up to real clout."

The Campaign, which was made a priority by the ALA Executive Board, was unveiled in July at the ALA Annual Conference in Chicago and will officially launch to the public during National Library Week, April 1-7, 2001. For more information, please attend the Midwinter training and visit the Campaign's temporary Web site at www.ala.org/@yourlibrary.