MLB and Library of Congress join campaign

Contact: Megan Humphrey
312-280-4020
mhumphrey@ala.org

For Immediate Release
June 2001

Major League Baseball, Library of Congress's Center for the Book join Campaign for America's Libraries

@ your library™, The Campaign for America's Libraries, has scored a homerun with Major League Baseball signing on as founding corporate partner in the program. The Center for the Book in the Library of Congress is also joining forces with ALA as a founding partner to promote reading and literacy in every American community.

Both partnerships bring national visibility to the campaign. The partnership with Major League Baseball will build on and expand existing relationships between many libraries and local teams. The Center for the Book will help extend the reach of libraries in communities across the country through its State Centers for the Book nationwide.

The Campaign for America's Libraries is a five-year public education initiative sponsored by the American Library Association to speak loudly and clearly about the value of libraries and librarians in the 21st century. The campaign officially kicked off to the public in April during National Library Week with the help of First Lady Laura Bush and Mike Bordick, all-star shortstop for the Baltimore Orioles.

"We are thrilled that Major League Baseball and the Center for the Book are key players in this historic initiative," says ALA President Nancy Kranich. "What could be better? Two enduring American classics coming together to promote an enduring American institution --- our nation's libraries."

3M Library Systems became a founding partner last December, and will join Major League Baseball and the Center for the Book, along with campaign supporters Brodart, Between the Lions, Janway and HBO, to help promote our nation's libraries and librarians.

For more information about The Campaign for America's Libraries, please visit our Web site at www.ala.org/@yourlibrary or call 1-866-4-LIBRARY.