“Power Pig” to “Ham it Up” at ALA Exhibits

Contact: Janice Stebbins
JanWay Company
1-800-877-5242
For Immediate Release
June 22, 2006

“Power Pig” to “Ham it Up” at ALA Exhibits

JanWay Company is proud to unveil the spectacular, life-size superhero, “Power Pig”, to the library community at the 2006 ALA Annual Conference at Exhibit Booth #516.  You won’t want to miss this magnificently decorated, fiberglass pig complete with cape and flag displaying the “Smartest Card” logo on one side and “PowerLibrary” card on the opposite side.  Power Pig’s unlimited power emanates from the knowledge he gains by using his library card.

The idea for Power Pig emerged in early 2006 as part of the Children’s Wing Capital Campaign for the J.V.Brown Library in Williamsport, PA.  The kick-off for the public part of the campaign is a One Book, One City reading of Charlotte’s Web and a Big Pig Parade of colorful pigs donated and decorated by local companies to attract the attention of the community.  In support of our local library, JanWay purchased a pig.

After much discussion and consideration of JanWay’s ongoing support for library advocacy, we decided that the theme of our pig would be based on the power of using a library card.  The superhero, Power Pig, was born!  We incorporated the Smartest Card from the national and international level.  At the state level, we adapted Pennsylvania’s Access PA 24/7 “PowerLibrary” logo for Power Pig’s logo located on his cape.  For the local level, the J.V.Brown’s PowerLibrary card was placed on one side of the flag.  Marguerite Bierman, a local artist , and her team of craftsmen turned our concept into a work-of-art.  Their extensive work was generously donated out of their strong desire to support their local library.

For 25 years,  JanWay Company has provided libraries with custom printed promotional and fundraising items.  Our venture into creating Power Pig is a highlight of  JanWay’s Silver Anniversary of support for libraries.  JanWay is an ALA Library Champion, a PLA Gold Partner and a FOLUSA Corporate Sponsor.  We are proud to be a member of the library community and to play an active role in promoting the power of the library within our communities.