Current Sponsorship Programming
Season six of Step Up to the Plate @ your library teamed up two American classics - baseball and libraries - to promote libraries and librarians as essential information resources. People of all ages were encouraged to visit their library and answer a series of trivia questions. The 2011 trivia questions connected generations by exploring baseball’s more than 150-year history through topics like famous baseball families and historical baseball franchises. Learn more about the program and the 2011 winner at Atyourlibrary.org.
Step Up to the Plate @ your library was developed by the ALA and the National Baseball Hall of Fame and Museum. Visit www.ala.org/@yourlibrary for up coming information about this year's program.
Carnegie Corporation of New York awarded ALA $498,000 to support the Carnegie Corporation of New York/New York Times I Love My Librarian Award. The award recognizes up to 10 librarians annually for their service to their communities, schools and campuses.
In December 2011, 10 winners were selected from more than 1,700 nominations submitted by library users nationwide. Each of the 10 award winners will receive a $5,000 cash award and be honored at a ceremony and reception in New York at TheTimesCenter. Learn more about the award and the 2011 winners at Atyourlibrary.org.
Since 2007, Smart investing @ your library has issued more than $4.6 million in grants to libraries nationwide to develop financial education programs in their institutions. The program is designed to build the capacity of public libraries to provide effective, unbiased financial and investor education resources and services to library users.
Smart investing@your library® is administered jointly by the Reference and User Services Association – a division of ALA – and the FINRA Investor Education Foundation.
The American Dream Starts @ your library program was launched in 2008 at the ALA Midwinter Meeting in Philadelphia and provided grants to 34 public libraries. The program is administered by the Office for Literacy and Outreach Services (OLOS).
Since the initiative was launched, 104 public libraries in 24 states have been awarded the grants. American Dream libraries serve urban, suburban and rural cities and towns ranging in size from 850 to more than 1 million. This project is managed by the ALA Office for Literacy and Outreach Services and supported by a grant from the Dollar General Literacy Foundation.
The Campaign for America's Libraries' partnership with Univision Radio, which was kicked off at the 2008 REFORMA conference, has been renewed for a third round of public service announcements (PSAs). Univision will also be working with ALA on a new multi-year public education campaign.
The American Library Association and the International Federation of Library Associations and Institutions (IFLA) are co-sponsoring a public education initiative for the international library community called The Campaign for the World's Libraries. It is based on the U.S. program and designed to showcase public, school, academic, government and special libraries across the globe. As of winter, 36 countries have joined the campaign and have had @ your library logos translated into their native languages. Learn more