Appendix: Bibliography

Bonk, Kathy, Henry Griggs, and Emily Tynes. The Jossey-Bass Guide to Strategic Communications
for Nonprofits: A Step-By-Step Guide to Working with the Media San Francisco: Jossey-Bass, 2008, 2nd edition.

Caywood, Clarke L. The Handbook of Strategic Public Relations and Integrated Communications.
New York: McGraw Hill, 2012, 2nd edition.

Crawford, Walt. First Have Something to Say: Writing for the Library Profession. Chicago: ALA, 2003.

Cutlip, Center & Broom Effective Public Relations, Prentice Hall/Pearson Educational International N.J.: 2009, 10th edition.

Drucker, Peter F. Managing the Non-Profit Organization: Principles and Practices. New York:
Harper Collins, 2010, cop. 1990.

Flowers, Helen F. Public Relations for School Library Media Programs: 500 Ways to Influence
People and Win Friends for Your School Library Media Center. New York: Neal-Schuman, 1998.

Gould, Mark, editor. The Library PR Handbook: High Impact Communications.Chicago: American Library Association, 2009.

Hernon, Peter, and Robert E. Dugan. An Action Plan for Outcomes Assessment in Your Library.
Chicago: ALA, 2002.

Hernon, Peter, and John R. Whitman. Delivering Satisfaction and Service Quality: A Customer-
Based Approach for Libraries. Chicago: ALA, 2001.

Kanter, Beth; Delahaye Katie. Measuring the Networked Nonprofit: Using Data to Change the World. San Francisco, CA : Jossey-Bass, 2012.

Karp, Rochelle, ed. Powerful Public Relations: A How-to Guide for Libraries. Chicago: ALA, 2002.

Kurtz, Howard. Spin Cycle: How the White House and the Media Manipulate the News. New York:
Simon and Schuster, 1998.

Laermer, Richard. Full Frontal: Getting People Talking about You, Your Business, or Your Product.
New York: Bloomberg Pr. 2003

Landis, Cliff. A social networking primer for librarians.(Tech set #7) New York : Neal-Schuman Publishers, 2010

Levinson, Jay Conrad. Guerilla Marketing, London: Piatkus, 2010, updated edition.

Marconi, Joe. Public Relations: The Complete Guide. Albuquerque, N.M.: Thompson Learning
South Western Educational Pub., 2005, 2nd edition.

Public Media Center. Strategies for Access to Public Service Advertising. San Francisco, Calif.: San
Francisco: San Francisco Media Publishers, n.d.

Reed, Sally Gardner. 101+ Great Ideas for Libraries and Friends. New York: Neal-Schuman, 2004.

Reed, Sally Gardner. Even More Great Ideas for Libraries and Friends. New York: Neal-Schuman, 2008

Reed, Sally Gardner. Making the Case for Your Library: A How-To-Do-It Manual. New York: Neal-
Schuman, 2001.

Rogers, Curtis R. Social media, libraries, and Web 2.0 : how American libraries are using new tools for public relations to attract new users -- third survey. Columbia, S.C. : South Carolina State Library, 2010

Ross, Catherine, and Patricia Dewdney. Communicating Professionally: A How-To-Do-It Manual for
Library Applications, 2d ed. New York: Neal-Schuman, 1998.

Saasta, Timothy. How to Tell and Sell Your Story. Washington, D.C.: Center for Community Change, 1999, 2nd edition.

Saffir, Leonard and John Tarrant. Power Public Relations: How to Get PR to Work for You.
Lincolnwood, Ill.: NTC Business Books, 1996.

Salzman, Jason. Making the News. Boulder, Colo.: Westview Pr., 2003.

Spin Project. Loud and Clear in an Election Year, San Francisco, CA, 2004.

Spin Project. SPIN Works! A Media Guidebook for the Rest of Us, San Francisco, CA, 2000.

Solomon, Laura. Doing social media so it matters : a librarian's guide. Chicago : American Library Association, 2011.

Steiner, Sarah K. Strategic planning for social media in libraries.(Tech set 15) Chicago, ALA TechSource, an imprint of the American Library Association, 2012.

Thenell, Jan. The Library’s Crisis Communications Planner: A PR Guide for Handling Every Emergency. Chicago: ALA, 2004.

Thompson, William. Targeting the Message: A Receiver Centered Process for Public Relations Writing. White Plains, N.Y.: Pearson Education POD, 1996.

Walters, Suzanne. Library Marketing that Works! New York: Neal-Schuman, 2004.

Wolfe, Lisa A. Library Public Relations, Promotions, and Communications: A How-To-Do-It Manual,
2d ed. New York: Neal-Schuman, 2005.