Who's on Board @ your library TM

Here is a list of academic libraries that are participating in the @ your library campaign as of April 2003, organized by the type of marketing activity.

Promoting Library Staff

Introducing New Electronic Resources

Showcasing Electronic Resources

Promoting the Virtual Library

Promoting Library as Place

Highlighting Specific Resources

Highlighting Specific Collections

Outreach to Administrators

Outreach to Students

General Outreach

   

Promoting library staff

  • Arizona State University East Library ran a publicity campaign in fall 2001 using @ your library.  The library produced posters and bookmarks with pictures of reference librarians and the “ultimate search engine” slogan.   The library is mainly an electronic library (they don’t have their own building). The library’s proposed theme for National Library Week 2002 was “Person-to-Person @ your library.”   Throughout the week, library staff emphasized the personal service that library staff offers to ASE’s students and also to the students of a nearby community college, which the library also serves.   Each day of programming ran under different sub-themes, such as, “Appearing Live and in Person @ your library,” a chance for students and faculty to meet library staff; “Frequently Seen @ your library,” a day to recognize faculty that use the library and to encourage faculty members that don’t to use the library; and “Research Help—Person-to-Person @ your library,” a program that promoted the library’s virtual reference desk.
       Contact: Ellen Welty
       Reference/Instruction Librarian
        ellen.welty@asu.edu
   

Introducing New Electronic Resources

  • When Harding University in Searcy, Arkansas switched network systems, the librarians at Brackett Library launched “Quest @ your library” to help the university’s students register and field any questions about the new system.
  • The Harley E. French Library of Health Sciences at the University of North Dakota used the logo on a Web page designed as part of a subcontract in partnership with the tribal college libraries to train Native Americans on how to find electronic health information.   http://harley.med.und.nodak.edu/tcl/   (Look under “Contact Us.”)
       Contact:   Judy Rieke
       Assistant Director
       jrieke@medicine.nodak.edu
   

Showcasing Electronic Resources

  • “Online! Anytime! @ your library was the theme for a new “Ready for Reference 24/7” project, a cooperative venture of eight academic libraries in Central Illinois: Black Hawk College - East Campus, Bradley University, Eureka College, Illinois Central College, Illinois State University, John Wood Community College, Quincy University, and Spoon River Community College.
        Contact: Karen Bersche
        Library System Consultant
        Alliance Library System, Bloomington, Ill.
        kbersche@alliancelibrarysystem.com
  • The Ned R. McWherther Library at the University of Memphis , which serves 20,000 students, used @ your library in a PowerPoint presentation that runs constantly in the kiosk in the library’s rotunda to celebrate the birthday of the Tennessee Electronic Library (TEL).   @ your library was also incorporated into a bookmark, which was distributed to more than 1500 libraries statewide.   The bookmarks were also distributed at the Southern Festival of Books in Nashville in October, where the TEL booth was decorated with an @ your library banner, and will be distributed to legislators during the state’s annual Legislative Day.
        Annelle Huggins
        Associate Dean of Libraries
        ahuggins@memphis.edu
   


Promoting the Virtual Library

  • The University Library at the University of Wisconsin at Stevens Point uses @ your library on its virtual reference desk to emphasize that the library is still the fundamental gateway to learning resources for its 8,200 students.   The slogan is used in conjunction with a slideshow of images of the library’s reference librarians, accompanied by text that briefly explains why users should use library resources.   http://library.uwsp.edu/vrd/
        Contact:   Arne Arneson
        Director, Teaching Learning Resources
         arne.arneson@uwsp.edu
  • The Library Learning Center at Kentucky Wesleyan University  in Owensboro uses the @ your library logo on its Web site as part of various slogans such as “Superheroes @ your library” and “Untangle the Web @ your library.”
        Contact: April Law
        Information Services Librarian, Assistant Professor of Library Science
         ALaw@kwc.edu
   

Promoting Library as Place

  • The library at the University of Hawaii at Manoa highlighted the rich academic collections and services of the state’s only public university system while raising awareness of all libraries in the state during National Library Week 2002.   Under the theme of, “ideas flow @ your library,” the goal was to open the doors of the libraries to everyone and “let the ideas flow.”   The slogan’s artwork includes a volcano with an “@” sign rising above it.

         Contact: David A. Flynn
         Social Science/Business Librarian
         dflynn@hawaii.edu
  • During National Library Week 2002, each day of programming ran under a different theme at the Edith Garland Dupre Library at the University of Louisiana in Lafayette in order to emphasize that the library is a center for learning for students and faculty.   Programming included, “Circulation Services @ your library,” “Interlibrary Loan @ your library,” and “University Media Center @ your library.”
        Contact:  Betsy Miguez
        General Reference
        Librarianstb125@louisiana.edu
   

Highlighting Specific Resources

  • @ your library was featured in the display case at the Irvine Sullivan Ingram Library at the State University of West Georgia in Carrollton.   The logo was used to promote the various resources that are available at the library.   Included next to the display was a short description of The Campaign for America's Libraries.  
        Contact:   Monica Ollenforff
        Instruction Librarian, Assistant Professor
        mollendo@westga.edu
  •  “Begin Your Career Training @ your library” is the name of a program at Mohave Community College (Kingman, Ariz.) that focused on bringing students into the library and raising awareness about career planning resources available in the library. The logo has also been used on bookmarks and flyers.
        Contact: Robert Shupe
        Dean of Library Services
        robshu@mohave.edu
   

Highlighting Specific Collections

  • The library at Oakton Community College in Des Plaines, Ill. is planning to use the slogan “Take a book for break @ your library” to promote the library’s popular reading collection, new books and books of special interest to students and staff before school breaks.   The slogan will be used in a reminder e-mail sent to college personnel, will be posted on the library’s Web site, and will be included in notices around the library, on the sign outside the entrance and on posters around campus.
        Contact: Susan M. Maltese
        Department Chair of Library Services
        smaltese@oakton.edu
  • The library at McNeese State University in Lake Charles, La. uses @ your library for book displays, such as “Baseball books @ your library” and “Summer books @ your library.”
       Contact: Debby Williamson
       Reference Librarian, Assistant Professor
       debbyw@mail.mcneese.edu
   

Outreach to Administrators

  • The Regina Library at Rivier College in Nashua, N.H., presented the Dean of the School of Undergraduate Studies with a homemade “@ your library” card and a “Get wired @ your library” mug in a ceremony during National Library Week 2001.
        Contact: Linda Ernick
        Public Services Librarian
        lernick@rivier.edu
   

Outreach to Students

  • For National Library Week 2002, the Triton College Library in River Grove, Ill. promoted the Put it in Writing @ your library program, sponsored by ALA and Woman's Day magazine, by hosting an essay writing workshop. The library worked with the campus writing center to promote the program.   The workshop was one in a series of presentations hosted by Triton College during 2002 as part of the LSTA Dream Grant that the library received from the Illinois State Library.
        Contact: Lucy Smith
        Chairperson, Library Services
         lsmith@triton.cc.il.us
  • The library at SUNY Maritime College in Throggs Neck is planning to promote the campaign with the theme “Navigate your course @ your library.”   The theme would be printed on posters and on the library’s Web site with images and photos of the librarians and staff on the Empire State VI (training ship) using nautical props such the sextant, charting nautical maps and radar to demonstrate navigating the “course.”    It would also appear on library handouts, literature and brochures.
       Contact: Constantia Constantinou
       Library Director
       constantinou@sunymaritime.edu
  • Eli M. Obolor Library of Idaho State University in Pocatello displays a banner on the front of the library building during the first two weeks of each semester that says “research help @ your library” to welcome new students.
       Contact:Kay Flowers
       University Librarian
       flowkay@isu.edu
  • Library faculty and staff at the Southwest Missouri State University in Springfield, Mo. selected some of their picks for a fun summer read and reviewed them in a new booklet, “Surfing the Books: Summer Reading @ your library.”   Betty Evans, project coordinator and reference librarian, said the booklet's purpose "is to encourage recreational and, hopefully, lifelong reading." Copies were available at the library and other locations on campus beginning National Library Week 2002.
        Contact:   Karen Horny
        Dean of Library Services
         klh533f@smsu.edu
  • In 2002, the Elaine P. Nunez Community College Library in Chalmette, La., sponsored a grant-funded program called “High School to Higher Education @ your library.”   Through the program, juniors and seniors from the area high schools had the opportunity to come on campus and do research in the college library.   They also received information about the college and a tour by the admissions office. The goal was for more students to see what a wonderful college and library they have in their own backyard and consider continuing their education at Nunez.   The logo was used on a brochure that the library gives out to students and in the library newsletter, news releases, and other publicity materials.  
        Contact: Karen Leeseberg
        Director of Library Services
         kleeseberg@nunez.edu
   

General Outreach

  • The Richard Bland College Library in Petersburg, Va., continued its involvement in the @ your library campaign at the start of its 2002 school year with the theme, “Let us amaze you @ your library.”   The theme was printed on flyers, brochures and other promotional items to help raise awareness of the library’s resources.   Last year the library used the theme, “Reeling you in @ your library” to promote the library.   It used the slogan throughout the Web site and created monthly programming based around the theme.   The September 2001 theme was “Reeling you in with banned books @ your library.” December’s was “Reeling you in with gifts of literacy @ your library.”   The overlaying theme for the whole year was, “Reeling you in with 40 years of history @ your library” to celebrate the library’s 40 th anniversary.   The library incorporated this and another slogan, “Reeling you in with 40 years of learning @ your library” onto many promotional items, as well, such as pencils, cups, sticky notes, and folders. The library also changed the title of its regular column in the student newspaper to “@ your library,” incorporating @ your library into the text, too, e.g., “Preview of coming attractions @ your library.”   It also titled a booklet for high school principals and guidance counselors, “Information @ your library.”
        Contact: Ellen Andes
        Circulation/Reference Librarian
         eandes@rbc.edu
  • “Discover the future @ your library” graced the invitations and bookmarks sent out to state legislators for legislative day in February 2001 from the Karl E. Mundt Library at Dakota State University in Madison, S.D.
        Contact:   Ethelle Bean
        Director
        ethelle.bean@dsu.edu
  • The Annadale Campus of Northern Virginia Community College used @ your library in a press release and other promotional materials for National Library Week 2002.  
       Contact:    Pat Szarek
       Library Assistant
       pszarek@nv.cc.va.us
  • The A.A. Lemieux Library of Seattle University uses @ your library in monthly ads in the student newspaper to promote its services—“Cyberspace meets human space @ your library”—and events—“Local history comes alive @ your library.”
        Contact:   John Popko
        University Librarian
         jpopko@seattleu.edu
  • The library at Pacific Lutheran University in Tacoma, Wash. created an @ your library display during National Library Week featuring books written by faculty and information cards letting users know about the different services available.
         Contact:   Diane Harris
          harrisdf@plu.edu
  • The theme for the Auburn (Ala.) University Libraries for their 5-K run during National Library Week 2001 was, “Exercise your mind @ your library.” The theme was printed on 300 t-shirts. 48 people ran in the race.
        Contact: John Brasher
        System Department
        BRASHJH@groupwise1.duc.auburn.edu
  • The public relations committee at the Ottenheimer Library at the University of Arkansas in Little Rock planned to use the "Rediscover America @ your library" theme in 2002 as an umbrella for displays/programs for Latino, American Indian, and African American Heritage, Women's History, National Poetry Month, and Arkansas History Month as well as in smaller displays.    They are also encouraging reference librarians to incorporate the theme whenever appropriate as part of their instructions sessions.  
       Contact:   Linda Stipsky
       Head, Circulation & Reserve Services
       lbstipsky@ualr.edu
  • The Torryson Library at the University of Central Arkansas in Conway used @ your library during National Library Week 2001 on pamphlets promoting the library and to promote its free Internet classes.   Library staff also hung Celebrate @ your library banners (produced by ALA Graphics) from the front of the library building.  
       Contact:   Ellen Johnson
       Children's Literature and Reference Librarian
       ellenj@mail.uca.edu
  • The Ryan Library of Newman University in Wichita, Kan. celebrated Kansas Library Month and Homecoming in October 2002 with several different “@ your library” themes, such as “M&M's @ your library,” where the library gives out Dixie cups of M&M's.   The library also hosted a game called “NUs Clues @ your library” and they sold plants with the theme, “Grow where you are planted @ your library.”   Past librarians were honored at a reception called “Celebrate their service @ your library” and “Learn the library @ your library” will be a month-long open invitation to train students, faculty, and staff.   The month ended with “Halloween ends the month @ your library.”
        Contact:   Rita Sevart
        Public Services Librarian
        sevartr@newmanu.edu
  • The National Library Week catch phrase at Western Kentucky University Libraries’ for National Library Week 2002 was, “There's something for everyone @ your library.”    Library staff planned a series of events that will have something for everyone, regardless of age, rank, interest, discipline, or status.   The libraries’ National Library Week activities were featured on the libraries’ Web site.
       Contact:   Mike Binder
       Dean of Libraries and Museums
       mike.binder@wkc.edu
  • North Dakota State University library in Fargo celebrated National Library Week 2001 with “Discover the world @ your library.”   The library gave away @ your library t-shirts for staff, hung National Library Week posters, and had a world map printed with @ your library across it.  
        Contact:   Pam Drayson
        Library Director
        pamela_drayson@ndsu.nodak.edu

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