Public Awareness Tools and Resources


@ your library logo

Download the @ your library® Logo

@ your library® Trademark Policy
The Campaign for America's Libraries can only be a
success if libraries across the country—and across the
world—use the trademark consistently in accordance
with these guidelines.

Public Service Announcements

Public service announcement featuring Judy Blume

2014 National Library Week PSA

Best-selling author and intellectual freedom advocate Judy Blume will serve as Honorary Chair, National Library Week, 2014.

The 2014 theme is Lives change @ your library. Tools for libraries to promote the event have are available on on the National Library Week Web page including print and digital PSAs, sample press release, proclamation, PSA scripts and sample letter  to the editor.  Free customization is available for the  print PSA. Libraries are also encouraged to order Lives change @ your library materials at the  ALA Store. Promotional materials include a poster, bookmark, mini poster and downloadable web icons and art files.

Downloadable Artwork

Download Super-sized @ your library® Cards
Perfect for banners, posters and gigantic thank yous.

Download the winning photos from 
the Beyond Words photo contest

Customizable Brochure Copy - English / Spanish


Screenshot: Yuji MoralesAuthors speak out in support of libraries. Over 100 videos available for download and  reuse on under Creative Commons Attribution-ShareAlike 3.0 license. Khaled Hosseini, Cory Doctorow, John Grisham, Lauren Myracle, Yuji Morales and many more.


Targeted Campaigns

You belong @ your library - Rosie the RiveterYou belong @ your library

Want  to market your library services to the gay, lesbian, bisexual and transgender (GLBT) community? Download these new promotional tools from the  Sacramento Public Library.



Construction worker Job Seekers: USA works @ your library

Free tools, including bookmarks, postcards and an action plan to market your library to job-seekers.



Connect with your kidsParents: Connect with your kids @ your library

This initiative is designed to strengthen families by motivating parents to spend more quality time with their children.  Specifically, the campaign promotes the public and school library as a trusted place to spend quality time with children. The campaign reinforces the idea that taking children to the library is a sign of being a good parent and demonstrates the free high quality programs available at the library for parents and children. Learn how to bring Connect with your kids to your library.


campaign for the world's libraries logoCampaign for the World's Libraries - Is a public education initiative for the international library community called the Campaign for the World's Libraries co-sponsored by the American Library Association and the International Federation of Library Associations and Institutions. Based on the U.S. program, The Campaign for the World's Libraries is designed to showcase public, school, academic, government and special libraries across the globe.



 alsc at your library toolkitALSC Kids! Campaign - Created by the Association for Library Service to Children's (ALSC) Public Awareness Committee the goal of the campaign is to raise awareness of free resources available for children and families and to encourage all parents to bring their school-age children to the public library.




 school library at your library toolkitAASL School Library Campaign - Created by the American Association of School Librarians (AASL) to provide school library media specialists with a national campaign to support them in delivering a strong and clear message about the value of school libraries and library media specialists. Update coming soon!





yalsa at your library toolkitYALSA's @ your library campaign - Created by the Young Adult Library Services Association's (YALSA) Advocacy Task Force the national campaign was designed to educate and inform the general public about the vital role libraries and librarians play in youth development and teen literacy, while providing YALSA members with tools and resources to do the same in their communities.




winning support for your rural library Small but Powerful Guide to Winning Big Support for Your Rural Library - This online toolkit will walk you through developing your message, communications strategies and more.  Print version also available.  E-mail

Developed by the ALA Committee on Rural, Native and Tribal Libraries of All Kinds in collaboration with the ALA Office for Outreach and Literacy Services (OLOS) and The Campaign for America's Libraries.



metropolitan group increasing relevance and relationshipsIncreasing Relevance, Relationships and Results: Principles and Practices for Effective Multicultural Communication (PDF)  - Written by the Metropolitan Group, the article defines eight principles and practices for effective multicultural communication.




Learn about Public Awareness

Media Relations Handbook for Libraries

Communciations plan workbook  ( PDF 448 KB)
A quick guide to building a communications plan and using the @ your library brand.

Getting Started @ your library®
Interested in getting involved with the campaign
but don't know how to start? Use these simple
suggestions, and you'll be on your way.

Facts & Figures
ALA's Office of Research and Statistics has compiled
information about different types of libraries.  This
information can be used as part of local advocacy efforts.

Quotable Facts About America's Libraries

A Quotable Facts about Libraries brochure is available in both English and Spanish for your use:

Quotable Facts about Libraries (PDF)

Datos citables acerca de las bibliotecas de los Estados Unidos (PDF)

Sample Programming Ideas
Showcase your library's resources by focusing on some
of ALA's key action areas.


Stay in touch

Subscribe to E-mail Lists
More than 700 librarians chat every day about PR and marketing in libraries on ALA’s PRTalk listserv,
The Campaign for America's Libraries listserv,, provides updates on news and events related to The Campaign for America's Libraries.

 To join, visit  ALA Mailing List Service.