Public Awareness Tools and Resources
Stay in touch
More than 700 librarians chat every day about PR and marketing in libraries on ALA’s PRTalk listserv, firstname.lastname@example.org.
The Campaign for America's Libraries listserv, email@example.com, provides updates on news and events related to The Campaign for America's Libraries.
@ your library® Trademark Policy
The Campaign for America's Libraries can only be a
success if libraries across the country—and across the
world—use the trademark consistently in accordance
with these guidelines.
Public Service Announcements
Best-selling author David Baldacci will serve as Honorary Chair of National Library Week 2015 (April 12-18, 2015). The 2015 theme is Unlimited possibilities @ your library.
Tools for libraries to promote the event have are available on on the National Library Week Web page including print and digital PSAs, sample press release, proclamation, PSA scripts and sample letter to the editor. Free customization is available for the print PSA. Libraries are also encouraged to order Unlimited possibilities @ your library materials at the ALA Store. Promotional materials include a poster, bookmark, mini poster and downloadable web icons and art files.
First sponsored in 1958, National Library Week is a national observance sponsored by the American Library Association (ALA) and libraries across the country each April. It is a time to celebrate the contributions of our nation's libraries and librarians and to promote library use and support. All types of libraries - school, public, academic and special - participate.
Download Super-sized @ your library® Cards
Perfect for banners, posters and gigantic thank yous.
Download the winning photos from
the Beyond Words photo contest
Authors speak out in support of libraries. Over 100 videos available on the I Love Libraries website are also available for reuse under Creative Commons Attribution-ShareAlike 3.0 license: Khaled Hosseini, Cory Doctorow, John Grisham, Lauren Myracle, Yuji Morales and many more. Contact Campaign Coordinator, Megan McFarlane for details.
You belong @ your library
Want to market your library services to the gay, lesbian, bisexual and transgender (GLBT) community? Download these new promotional tools from the Sacramento Public Library.
Job Seekers: USA works @ your library
Free tools, including bookmarks, postcards and an action plan to market your library to job-seekers.
Parents: Connect with your kids @ your library
This initiative is designed to strengthen families by motivating parents to spend more quality time with their children. Specifically, the campaign promotes the public and school library as a trusted place to spend quality time with children. The campaign reinforces the idea that taking children to the library is a sign of being a good parent and demonstrates the free high quality programs available at the library for parents and children. Print materials from this campaign are temporarily unavailable. Online content is available on I love Libraries website.
Campaign for the World's Libraries - Is a public education initiative for the international library community called the Campaign for the World's Libraries co-sponsored by the American Library Association and the International Federation of Library Associations and Institutions. Based on the U.S. program, The Campaign for the World's Libraries is designed to showcase public, school, academic, government and special libraries across the globe.
ALSC Kids! Campaign - Created by the Association for Library Service to Children's (ALSC) Public Awareness Committee the goal of the campaign is to raise awareness of free resources available for children and families and to encourage all parents to bring their school-age children to the public library.
AASL School Library Campaign - Created by the American Association of School Librarians (AASL) to provide school library media specialists with a national campaign to support them in delivering a strong and clear message about the value of school libraries and library media specialists. Update coming soon!
YALSA's @ your library campaign - Created by the Young Adult Library Services Association's (YALSA) Advocacy Task Force the national campaign was designed to educate and inform the general public about the vital role libraries and librarians play in youth development and teen literacy, while providing YALSA members with tools and resources to do the same in their communities.
Small but Powerful Guide to Winning Big Support for Your Rural Library - This online toolkit will walk you through developing your message, communications strategies and more. Print version also available. E-mail firstname.lastname@example.org.
Developed by the ALA Committee on Rural, Native and Tribal Libraries of All Kinds in collaboration with the ALA Office for Outreach and Literacy Services (OLOS) and The Campaign for America's Libraries.
Increasing Relevance, Relationships and Results: Principles and Practices for Effective Multicultural Communication (PDF) - Written by the Metropolitan Group, the article defines eight principles and practices for effective multicultural communication.
Learn about Public Awareness
Communciations plan workbook ( PDF 448 KB)
A quick guide to building a communications plan and using the @ your library brand.
Getting Started @ your library®
Interested in getting involved with the campaign
but don't know how to start? Use these simple
suggestions, and you'll be on your way.
Facts & Figures
ALA's Office of Research and Statistics has compiled
information about different types of libraries. This
information can be used as part of local advocacy efforts.
Quotable Facts About America's Libraries
A Quotable Facts about Libraries brochure is available in both English and Spanish for your use:
Sample Programming Ideas
Showcase your library's resources by focusing on some
of ALA's key action areas.