Public Awareness Tools and Resources

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More than 700 librarians chat every day about PR and marketing in libraries on ALA’s PRTalk listserv,

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Libraries Transform

Libraries Transform (logo)Libraries Transform is the American Library Association’s new, multi-year public awareness campaign. Its ultimate goal is to increase funding support for libraries and advance information policy issues in alignment with ALA advocacy goals. Visit for more information. The Libraries Transform Toolkit has posters, postcards, videos and tips for using the campaign. A login is required to access the toolkit, but signing up is quick and easy.

The Campaign for America’s Libraries and the trademarked @your library® brand was retired in 2015 to make way for the Libraries Transform public awareness campaign.  Read about the history of the Campaign for America's Libraries.

Campaign for the World's Libraries

campaign for the world's libraries logoCampaign for the World's Libraries - Is a public education initiative for the international library community called the Campaign for the World's Libraries co-sponsored by the American Library Association and the International Federation of Library Associations and Institutions. Based on the U.S. program, The Campaign for the World's Libraries is designed to showcase public, school, academic, government and special libraries across the globe.



How to Leverage Snoopy to Run a Library-Card Sign-Up Campaign (May 2016) with Jeff Julian, Director of ALA's Public Awareness Office, and Megan McFarlane, Campaign Coordinator.

How to Leverage Snoopy to Run a Library-Card Sign-Up Campaign (July 2015) with Nancy Dowd, Chair of the ALA Public Awareness Committee and Product Manager, LibraryAware at NoveList EBSCO Publishing, and Pam Jaskot, Consultant and Trainer for LibraryAware at NoveList  EBSCO Publishing. Notes from the session
 Using Door-to-door Marketing for Library Card Sign-ups (October 2015) with John Chrastka, Executive Director of EveryLibrary.

Hello Again – Reintroducing Libraries to Your Community (July 2015) Learn about Outside the Lines: Libraries Reintroduced with Stacie Ledden, Director of Innovations and Brand Strategy, Anythink Libraries, Colorado; Abby Carpenter, Adult Services Manager, Florence-Lauderdale Public Library, Alabama; Amber DeBerry, Director of Community Relations, Douglas County Libraries, Colorado; Kelli Johnson, Public Information Manager, High Plains Library District, Colorado; Jacqueline Murphy, Senior Consultant for Public Libraries and Community Relations, Colorado State Library, Library Development.


Screenshot: Yuji MoralesAuthors speak out in support of libraries. Over 100 videos available on the I Love Libraries website are also available for reuse under Creative Commons Attribution-ShareAlike 3.0 license: Khaled Hosseini, Cory Doctorow, John Grisham, Lauren Myracle, Yuji Morales and many more. Contact Campaign Coordinator, Megan McFarlane for details.






Targeted Campaigns

yalsa at your library toolkitAdvocating for Teen Services in Libraries from YALSA
Created by the Young Adult Library Services Association's (YALSA) Advocacy Task Force the national campaign was designed to educate and inform the general public about the vital role libraries and librarians play in youth development and teen literacy, while providing YALSA members with tools and resources to do the same in their communities.




winning support for your rural library Small but Powerful Guide to Winning Big Support for Your Rural Library - This online toolkit will walk you through developing your message, communications strategies and more.  Print version also available.  E-mail

Developed by the ALA Committee on Rural, Native and Tribal Libraries of All Kinds in collaboration with the ALA Office for Outreach and Literacy Services (OLOS) and The Campaign for America's Libraries.



metropolitan group increasing relevance and relationshipsIncreasing Relevance, Relationships and Results: Principles and Practices for Effective Multicultural Communication (PDF)  - Written by the Metropolitan Group, the article defines eight principles and practices for effective multicultural communication.




Public Awareness Tools

Media Relations Handbook for Libraries

Facts & Figures
ALA's Office of Research and Statistics has compiled
information about different types of libraries.  This
information can be used as part of local advocacy efforts.

Quotable Facts About America's Libraries
A Quotable Facts about Libraries brochure is available in both English and Spanish for your use:
Quotable Facts about Libraries (PDF) | Datos citables acerca de las bibliotecas de los Estados Unidos (PDF