Public Awareness Tools and Resources

General Public Awareness Tools @ your library®

Download the @ your library® Logo

@ your library® Trademark Policy
The Campaign for America's Libraries can only be a
success if libraries across the country—and across the
world—use the trademark consistently in accordance
with these guidelines.

Print PSAs

2012 National Library Week PSA

Brad Meltzer is Honorary Chair of National Library Week 2012. - Download a print PSA!
Free customization is available.

Downloadable Artwork

Download Super-sized @ your library® Cards
Perfect for banners, posters and gigantic thank yous.

Photos  
Download the winning photos from 
the Beyond Words photo contest

Customizable Brochure Copy - English / Spanish

Targeted Campaigns

You belong @ your library

Want  to market your library services to the gay, lesbian, bisexual and transgender (GLBT) community? Download these new promotional tools from the  Sacramento Public Library.

 Job Seekers: USA works @ your library

Free tools, including bookmarks, postcards and an action plan to market your library to job-seekers.

Parents: Connect with your kids @ your library

This initiative is designed to strengthen families by motivating parents to spend more quality time with their children.  Specifically, the campaign promotes the public and school library as a trusted place to spend quality time with children. The campaign reinforces the idea that taking children to the library is a sign of being a good parent and demonstrates the free high quality programs available at the library for parents and children. Learn how to bring Connect with your kids to your library.

Campaign for the World's Libraries - Is a public education initiative for the international library community called the Campaign for the World's Libraries co-sponsored by the American Library Association and the International Federation of Library Associations and Institutions. Based on the U.S. program, The Campaign for the World's Libraries is designed to showcase public, school, academic, government and special libraries across the globe.

  ACRL Academic & Research Library Campaign - Created by the Association of College and Research Libraries' (ACRL) @ your library Task Force to provide academic and research libraries with key messages, ideas and strategies for promoting the value of their libraries and librarians.

 ALSC Kids! Campaign - Created by the Association for Library Service to Children's (ALSC) Public Awareness Committee the goal of the campaign is to raise awareness of free resources available for children and families and to encourage all parents to bring their school-age children to the public library.

 AASL School Library Campaign - Created by the American Association of School Librarians (AASL) to provide school library media specialists with a national campaign to support them in delivering a strong and clear message about the value of school libraries and library media specialists. Update coming soon!

YALSA's @ your library campaign - Created by the Young Adult Library Services Association's (YALSA) Advocacy Task Force the national campaign was designed to educate and inform the general public about the vital role libraries and librarians play in youth development and teen literacy, while providing YALSA members with tools and resources to do the same in their communities.

 Small but Powerful Guide to Winning Big Support for Your Rural Library - This online toolkit will walk you through developing your message, communications strategies and more.  Print version also available.  E-mail olos@ala.org.

Developed by the ALA Committee on Rural, Native and Tribal Libraries of All Kinds in collaboration with the ALA Office for Outreach and Literacy Services (OLOS) and The Campaign for America's Libraries.

Increasing Relevance, Relationships and Results: Principles and Practices for Effective Multicultural Communication (PDF)  - Written by the Metropolitan Group, the article defines eight principles and practices for effective multicultural communication.

Learn about Public Awareness

Media Relations Handbook for Libraries

 Communciations plan workbook  ( PDF 448 KB)
A quick guide to building a communications plan and using the @ your library brand.

Getting Started @ your library®
Interested in getting involved with the campaign
but don't know how to start? Use these simple
suggestions, and you'll be on your way.

Tough Questions and Answers
"Why do we need libraries when we have the Internet?"
These and other difficult questions answered here.

Facts & Figures
ALA's Office of Research and Statistics has compiled
information about different types of libraries.  This
information can be used as part of local advocacy efforts.

Quotable Facts About America's Libraries

A Quotable Facts about Libraries brochure is available in both English and Spanish for your use:

Quotable Facts about Libraries (PDF)

Datos citables acerca de las bibliotecas de los Estados Unidos (PDF)

Sample Programming Ideas
Showcase your library's resources by focusing on some
of ALA's key action areas.

Stay in touch

Visibility @ your library Blog  - is the blog of the American Library Association's Public Information Office, providing news and information for librarians and library supporters.

Subscribe to E-mail Lists  - The Campaign for America's Libraries list serv, which provides updates on news and events related to The Campaign.