Public Awareness Tools and Resources

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Public Service Announcements/Artwork

""2015 National Library Week PSA

Best-selling author David Baldacci serves as Honorary Chair of National Library Week 2015 (April 12-18, 2015). The 2015 theme is Unlimited possibilities @ your library.

Tools for libraries to promote the event have are available on on the National Library Week Web page including print and digital PSAs, sample press release, proclamation, PSA scripts and sample letter  to the editor.  Free customization is available for the  print PSA. Libraries are also encouraged to order Unlimited possibilities @ your library materials at the  ALA Store. Promotional materials include a poster, bookmark, mini poster and downloadable web icons and art files.

First sponsored in 1958, National Library Week is a national observance sponsored by the American Library Association (ALA) and libraries across the country each April. It is a time to celebrate the contributions of our nation's libraries and librarians and to promote library use and support. All types of libraries - school, public, academic and special - participate.




Screenshot: Yuji MoralesAuthors speak out in support of libraries. Over 100 videos available on the I Love Libraries website are also available for reuse under Creative Commons Attribution-ShareAlike 3.0 license: Khaled Hosseini, Cory Doctorow, John Grisham, Lauren Myracle, Yuji Morales and many more. Contact Campaign Coordinator, Megan McFarlane for details.


Targeted Campaigns

You belong @ your library - Rosie the RiveterYou belong @ your library

Want  to market your library services to the gay, lesbian, bisexual and transgender (GLBT) community? Download these new promotional tools from the  Sacramento Public Library.



Construction worker Job Seekers: USA works @ your library

Free tools, including bookmarks, postcards and an action plan to market your library to job-seekers.





campaign for the world's libraries logoCampaign for the World's Libraries - Is a public education initiative for the international library community called the Campaign for the World's Libraries co-sponsored by the American Library Association and the International Federation of Library Associations and Institutions. Based on the U.S. program, The Campaign for the World's Libraries is designed to showcase public, school, academic, government and special libraries across the globe.



 school library at your library toolkitAASL School Library Campaign - Created by the American Association of School Librarians (AASL) to provide school library media specialists with a national campaign to support them in delivering a strong and clear message about the value of school libraries and library media specialists. Update coming soon!





yalsa at your library toolkitYALSA's @ your library campaign - Created by the Young Adult Library Services Association's (YALSA) Advocacy Task Force the national campaign was designed to educate and inform the general public about the vital role libraries and librarians play in youth development and teen literacy, while providing YALSA members with tools and resources to do the same in their communities.




winning support for your rural library Small but Powerful Guide to Winning Big Support for Your Rural Library - This online toolkit will walk you through developing your message, communications strategies and more.  Print version also available.  E-mail

Developed by the ALA Committee on Rural, Native and Tribal Libraries of All Kinds in collaboration with the ALA Office for Outreach and Literacy Services (OLOS) and The Campaign for America's Libraries.



metropolitan group increasing relevance and relationshipsIncreasing Relevance, Relationships and Results: Principles and Practices for Effective Multicultural Communication (PDF)  - Written by the Metropolitan Group, the article defines eight principles and practices for effective multicultural communication.




Learn about Public Awareness

Media Relations Handbook for Libraries

Getting Started @ your library®
Interested in getting involved with the campaign
but don't know how to start? Use these simple
suggestions, and you'll be on your way.

Facts & Figures
ALA's Office of Research and Statistics has compiled
information about different types of libraries.  This
information can be used as part of local advocacy efforts.

Quotable Facts About America's Libraries

A Quotable Facts about Libraries brochure is available in both English and Spanish for your use:

Quotable Facts about Libraries (PDF)

Datos citables acerca de las bibliotecas de los Estados Unidos (PDF