Public Awareness Tools and Resources

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More than 700 librarians chat every day about PR and marketing in libraries on ALA’s PRTalk listserv,
The Campaign for America's Libraries listserv,, provides updates on news and events related to The Campaign for America's Libraries.

To join, visit ALA Mailing List Service. Instructions for using ALA's Mailing List are available on the ALA Support websi


Increase Your Reach: Using Door-to-Door Marketing for Library Card Sign-Ups

This webinar offers marketing strategies for getting outside of your library to break down the barriers that keep people from opting in to a library card. Learn how to dramatically improve your library’s visibility in the community by taking a page from the best political campaigns and going door-to-door to sign people up. The webinar also provide effective ways to bring this new idea of building awareness to your board and administrators. You will hear directly from librarians who've used these strategies successfully in their communities. Their door-to-door engagement tactics can be part of your library’s ongoing advocacy efforts.

Presenters: John Chrastka, EveryLibrary; Amber Musman and Hollie Trenary, Cedar Rapids (Iowa) Public Library; Linda Price, Crystal Lake (Illinois) Public Library; and Shoshana Francis, Milpitas (California) Library.This webinar was sponsored by ALA’s Public Awareness Committee, Committee on Library Advocacy, Office for Library Advocacy and Public Awareness Office.

This webinar was held on Oct. 21, 2015. View archived recording.

How to Leverage Snoopy to Run a Library Card Sign-Up Campaign for Your Library

This webinar featured ideas for leveraging the 2015 Library Card Sign-up Month spokesdog—Snoopy! Presenters offered inexpensive ideas and success stories that libraries (no matter how big or small) could easily replicate to create a great library card sign-up campaign.

Presenters: Nancy Dowd, chair of the American Library Association Public Awareness Committee and project manager for LibraryAware at NoveList EBSCO Publishing; Pam Jaskot, consultant and trainer for LibraryAware at NoveList EBSCO Publishing.This webinar is sponsored by ALA’s Public Awareness Committee, Committee on Library Advocacy, Office for Library Advocacy and Public Awareness Office.

This webinar was held on July 21, 2015. View archived recording.

Hello Again – Reintroducing Libraries to Your Community

Let’s not just tell people how libraries have changed; let’s show them. Held Sept. 13-19, 2015, Outside the Lines: Libraries Reintroduced is a global initiative demonstrating the creativity and innovation happening in libraries. Organizations around the world will participate in this weeklong celebration by engaging with their communities in new and exciting ways. Think: nature hikes, brewery tours, public art and other unexpected adventures.

Presenters: Stacie Ledden, Director of Innovations and Brand Strategy, Anythink Libraries, Colorado; Abby Carpenter, Adult Services Manager, Florence-Lauderdale Public Library, Alabama; Amber DeBerry, Director of Community Relations, Douglas County Libraries, Colorado; Kelli Johnson, Public Information Manager, High Plains Library District, Colorado; Jacqueline Murphy, Senior Consultant for Public Libraries and Community Relations, Colorado State Library, Library Development.

This webinar is sponsored by ALA’s Public Awareness Committee, Committee on Library Advocacy, Office for Library Advocacy and Public Awareness Office.

This webinar was held on July 13, 2015. View archived recording.



Screenshot: Yuji MoralesAuthors speak out in support of libraries. Over 100 videos available on the I Love Libraries website are also available for reuse under Creative Commons Attribution-ShareAlike 3.0 license: Khaled Hosseini, Cory Doctorow, John Grisham, Lauren Myracle, Yuji Morales and many more. Contact Campaign Coordinator, Megan McFarlane for details.


Targeted Campaigns

You belong @ your library - Rosie the RiveterYou belong @ your library

Want  to market your library services to the gay, lesbian, bisexual and transgender (GLBT) community? Download these new promotional tools from the  Sacramento Public Library.



Construction worker Job Seekers: USA works @ your library

Free tools, including bookmarks, postcards and an action plan to market your library to job-seekers.





campaign for the world's libraries logoCampaign for the World's Libraries - Is a public education initiative for the international library community called the Campaign for the World's Libraries co-sponsored by the American Library Association and the International Federation of Library Associations and Institutions. Based on the U.S. program, The Campaign for the World's Libraries is designed to showcase public, school, academic, government and special libraries across the globe.



 school library at your library toolkitAASL School Library Campaign - Created by the American Association of School Librarians (AASL) to provide school library media specialists with a national campaign to support them in delivering a strong and clear message about the value of school libraries and library media specialists. Update coming soon!





yalsa at your library toolkitYALSA's @ your library campaign - Created by the Young Adult Library Services Association's (YALSA) Advocacy Task Force the national campaign was designed to educate and inform the general public about the vital role libraries and librarians play in youth development and teen literacy, while providing YALSA members with tools and resources to do the same in their communities.




winning support for your rural library Small but Powerful Guide to Winning Big Support for Your Rural Library - This online toolkit will walk you through developing your message, communications strategies and more.  Print version also available.  E-mail

Developed by the ALA Committee on Rural, Native and Tribal Libraries of All Kinds in collaboration with the ALA Office for Outreach and Literacy Services (OLOS) and The Campaign for America's Libraries.



metropolitan group increasing relevance and relationshipsIncreasing Relevance, Relationships and Results: Principles and Practices for Effective Multicultural Communication (PDF)  - Written by the Metropolitan Group, the article defines eight principles and practices for effective multicultural communication.




Learn about Public Awareness

Media Relations Handbook for Libraries


Getting Started @ your library®
Interested in getting involved with the campaign
but don't know how to start? Use these simple
suggestions, and you'll be on your way.

Facts & Figures
ALA's Office of Research and Statistics has compiled
information about different types of libraries.  This
information can be used as part of local advocacy efforts.

Quotable Facts About America's Libraries

A Quotable Facts about Libraries brochure is available in both English and Spanish for your use:

Quotable Facts about Libraries (PDF)

Datos citables acerca de las bibliotecas de los Estados Unidos (PDF