Talking points on the value of librarians:
- Librarians are the ultimate search engine. Librarians are trained experts in finding information, wherever it is — in books, in archives, on the Web.
- In a world of information overload, librarians are information navigators — clearing a path, pointing you toward the information you need.
Talking points on the theme of opportunity:
- In a world where knowledge is power, libraries open doors to knowledge and bring power to any who want to enter.
- With yourself as your teacher and your librarian as coach, libraries are a place of lifelong learning.
Talking points on the theme of changing and dynamic:
- For many libraries, miles are meaningless. Libraries today are connected to information and resources around the world. Pittsburgh reaches Paris, small town Maine connects with Los Angeles, Boise accesses Beijing. Today's library technology means that information from around the world is just a few clicks away.
- What's happening at your library? In one typical library, three o'clock on Mondays means children are listening to a storyteller, first-time computer users are learning to navigate the Web, retirees are in a discussion group on the latest bestseller, and students are surfing the Internet in search of information for their term papers.
Talking points on the theme of bringing you the world:
- For many libraries, miles are meaningless. Libraries today are connected to information and resources around the world. Pittsburgh reaches Paris, Boise accesses Beijing. Today's library technology means that information from around the world is just a few clicks away.
- Libraries are your neighborhood's "How To" resource. How to cook the perfect soufflé, write a better resume, find government information, do your homework — it's all @ your library.
- Libraries are the ultimate equal-opportunity resource.
The following should be kept in mind when communicating about libraries:
- Illustrate or at least allude to the diverse set of experiences and opportunities available to users of all ages. Continue to emphasize the family-friendly, safe-haven aspects of libraries.
- Point out that libraries offer more than just printed materials — they provide access to computers, the Internet, activities, etc.
- Reassure users that old-fashioned, in-person service along with traditional printed materials are not about to disappear at the expense of new library technologies.
- New technologies should be stressed — especially in terms of offering vastly increased resources along with the library staff to help users navigate these resources.
- Communicate that while people can access some of these resources at other places, the library offers them all in one place.
- Profile the changing role of the librarian (friendly, tech-savvy and skilled at guiding patrons in the right direction).
- Link the value of libraries to personal benefits. Stress the concepts of economic opportunity and self-growth and improvement.