Below are key messages and talking points for your use in communicating about The Campaign for America's Libraries and the value of libraries and librarians in your community.
Libraries are changing and dynamic places.
Libraries are places of opportunity.
Libraries change lives.
Libraries change communities.
These messages were developed after substantial internal research among ALA members, a review of public opinion research and external research among consumers. The messages meet the following criteria:
Convey what is unique about libraries.
The messages distinguish the unique role that libraries play in our society.
Communicate about librarians as well as libraries.
The campaign's messages are designed to ensure that target audiences know that today's librarian is a well-trained, technology-savvy, information expert who can enrich the learning process of any library user.
Be important and relevant for both internal and external audiences.
The messages not only resonate with external audiences, but also have been — and must continue to be — embraced by the internal library community as well.