Public Awareness

Information about the American Library Association’s public awareness campaigns

Libraries Transform

Libraries Transform (logo)Libraries Transform is the American Library Association’s multi-year public awareness campaign. Its ultimate goal is to increase funding support for libraries and advance information policy issues in alignment with ALA advocacy goals. Visit for more information. The Libraries Transform Toolkit has posters, postcards and videos. Registration is required, but it's quick and easy to do.

The Campaign for America’s Libraries and the trademarked @your library® brand was retired in 2015 to make way for the Libraries Transform public awareness campaign.  Read about the history of the Campaign for America's Libraries.

I Love My Librarian Award

I Love My Librarian Award 2017Nominations are closed for the 2018 I Love My Librarian Award. Winners will be announced December 4.

Sign up to be notified about future I Love My Librarian Award activity.

The I Love My Librarian Award invites library users nationwide to recognize the accomplishments of the exceptional public, school, college, community or university librarians. Up to 10 librarians are selected. Each receives a $5,000 cash award, a plaque and a travel stipend to attend the awards ceremony and reception in New York City, hosted by Carnegie Corporation of New York.

Constance Wu PSAs

The American Library Association is thrilled to partner with Constance Wu to remind the world that libraries transform lives and communities. Libraries are encouraged to share Constance Wu’s video PSAs on their websites, social media, and more! Head to our Tools for Libraries page to download the videos.

National Library Week 2019

Libraries = Strong Communities Celebrate National Library Week, April 7-13, 2019Celebrate National Library Week April 7-13, 2019 with the theme "Libraries = Strong Communities."

Thanks to Misty Copeland for serving as 2018 National Library Week Honorary Chair! As the first African American principal dancer at the American Ballet Theatre, Misty Copeland's leadership inspires young people to pursue their dreams regardless of the challenges they encounter. She is the author of several bestselling books, including Ballerina Body, published in March 2017.

The National Library Week 2018 celebration marked the 60th anniversary of the first event, sponsored in 1958.

Visit the National Library Week web page for updates about National Library Week 2019.

Library Card Sign-up Month

Thank you to the Incredibles for serving as 2018 Library Card Sign-up Month Honorary Chairs!

Get a library card and check out something Incredible! Pictured: The Incredibles animated superhero family. Mr. Incredible holding an oversize library card from Municiberg Public Library. Disney Pixar's superhero family, the Incredibles, teamed up with the ALA to promote the value of a library card in 2018. As honorary chairs, the Incredibles reminded families, students and people of all ages that signing up for a library card is a great step toward a truly super lifestyle: libraries offer fun and informative resources to help you pursue your passions and succeed in school.

Join the Library Card Sign-up Month in ALA Connect Community to receive updates about Library Card Sign-up Month 2019. You'll need to register for an ALA Connect account, but ALA membership is not required.




Archived Webinars

How to Leverage Snoopy to Run a Library-Card Sign-Up Campaign (May 2016) with Jeff Julian, Director of ALA's Public Awareness Office, and Megan McFarlane, Campaign Coordinator.

How to Leverage Snoopy to Run a Library-Card Sign-Up Campaign (July 2015) with Nancy Dowd, Chair of the ALA Public Awareness Committee and Product Manager, LibraryAware at NoveList EBSCO Publishing, and Pam Jaskot, Consultant and Trainer for LibraryAware at NoveList  EBSCO Publishing. Notes from the session
 Using Door-to-door Marketing for Library Card Sign-ups (October 2015) with John Chrastka, Executive Director of EveryLibrary.

Popular Resources

PR Tools and Resources.

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Contact Us

Stephanie Hlywak

Lindsey Simon
Campaign Coordinator
(312) 280-2148

Heather Cho
Campaign Specialist
(312) 280-4020

Jan Carmichael
Web/New Media Specialist
Public Awareness Office
(312) 280-5041

Communications and Marketing Office
American Library Association
50 E. Huron Street
Chicago, Illinois 60611