Public Awareness

Information about the American Library Association’s public awareness campaigns

Libraries Transform

Libraries Transform (logo)Libraries Transform is the American Library Association’s new, multi-year public awareness campaign. Its ultimate goal is to increase funding support for libraries and advance information policy issues in alignment with ALA advocacy goals. Visit for more information. The Libraries Transform Toolkit has posters, postcards and videos. Registration is required, but it's quick and easy to do.

The Campaign for America’s Libraries and the trademarked @your library® brand was retired in 2015 to make way for the Libraries Transform public awareness campaign.  Read about the history of the Campaign for America's Libraries.

National Library Week 2017: "Libraries Transform"

Celebrate National Library Week, April 9-15, 2017, Libraries Transform, Honorary Chair, Julie Foudy, #NationalLibraryWeek, #LibrariesTransformCelebrate National Library Week April 9-15, 2017. "Libraries Transform" will return as the theme for National Library Week in 2017.

Visit for details and check out the National Library Week materials available from ALA Graphics.

First sponsored in 1958, National Library Week is an observance sponsored by the American Library Association (ALA) and libraries across the country each April. It is a time to celebrate the contributions of our nation's libraries and librarians and to promote library use and support. All types of libraries - school, public, academic and special - participate.

Soccer great Julie Foudy to serve as National Library Week Honorary Chair

Julie Foudy is a retired professional soccer player, two-time World Cup champion, and a medalist in the 1996, 2000, and 2004 Olympics. She was inducted into the U.S. National Soccer Hall of Fame in 2007. She is currently a reporter and analyst for ABC/ESPN, contributor and writer for espnW, and motivational speaker.

Foudy is the director and founder of the Julie Foudy Sports Leadership Academy, a unique residential camp experience that uses sports as a vehicle to teach leadership skills for life. She also founded the Julie Foudy Leadership Foundation, which has a mission of building on a foundation of sports and fitness to empower young women from all socioeconomic backgrounds to become leaders who positively impact their communities.

Foudy also will add author to her credits with the release of her first book, “Choose to Matter,” to be published by Disney Publishing Worldwide in the spring of 2017.

I Love My Librarian Award

I Love My Librarian Award 2016Winners of the 2016 I Love My Librarian Awards were announced on November 30th.  Meet the winners!

The I Love My Librarian Award invites library users nationwide to recognize the accomplishments of the exceptional public, school, college, community or university librarians. Up to 10 librarians are be selected. Each receives a $5,000 cash award, a plaque and a travel stipend to attend the awards ceremony and reception in New York City, hosted by The Carnegie Corporation of New York.



Library Card Sign-up Month

What's cooler that being cool? Having a library card. Get yours today! September is Library Card Sign-up Month.September is Library Card Sign-up Month and Snoopy is 2016 Honorary Chair!

Visit the Library Card Sign-up Month page for free tools including sample proclamation, press release, PSA scripts, print and digital PSAs, social media images and artwork for library cards featuring Snoopy and Charlie Brown.

Thanks to Peanuts Worldwide for allowing Snoopy to return as Honorary Chair for Library Card Sign-up Month in 2016! Peanuts is syndicated in over 2000 newspapers worldwide, and is translated into 21 languages. Celebrating 65 years of making us laugh, Snoopy, Charlie Brown, and the whole Peanuts Gang can be found in publications from Simon and Schuster, Abrams Comic Arts, Running Press, Andrews McMeel, and more.


Archived Webinars

How to Leverage Snoopy to Run a Library-Card Sign-Up Campaign (May 2016) with Jeff Julian, Director of ALA's Public Awareness Office, and Megan McFarlane, Campaign Coordinator.

How to Leverage Snoopy to Run a Library-Card Sign-Up Campaign (July 2015) with Nancy Dowd, Chair of the ALA Public Awareness Committee and Product Manager, LibraryAware at NoveList EBSCO Publishing, and Pam Jaskot, Consultant and Trainer for LibraryAware at NoveList  EBSCO Publishing. Notes from the session
 Using Door-to-door Marketing for Library Card Sign-ups (October 2015) with John Chrastka, Executive Director of EveryLibrary.

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Contact Us

Jeff Julian
Public Awareness Office
(312) 280-5042
Jan Carmichael
Web/New Media Specialist
Public Awareness Office
(312) 280-5041

Public Awareness Office
American Library Association
50 E. Huron Street
Chicago, Illinois 60611