Public Awareness

Information about the American Library Association’s public awareness campaigns

Libraries Transform

Libraries Transform (logo)Libraries Transform is the American Library Association’s new, multi-year public awareness campaign. Its ultimate goal is to increase funding support for libraries and advance information policy issues in alignment with ALA advocacy goals. Visit for more information. The Libraries Transform Toolkit has posters, postcards and videos. Registration is required, but it's quick and easy to do.

The Campaign for America’s Libraries and the trademarked @your library® brand was retired in 2015 to make way for the Libraries Transform public awareness campaign.  Read about the history of the Campaign for America's Libraries.

National Library Week 2017

Instagram post: this post from student worker Ayanna at Henderson State University's Huie Library. My librarian is an expert in everything, and if they don't know, they'll find out.Thanks to everyone for a great National Library Week 2017!

The winner of the random drawing in our Expert in the Library Promotion is this post from student worker Ayanna at Henderson State University's Huie Library. Check out some of the entries on Twitter and Instagram.

I Love My Librarian Award

I Love My Librarian Award 2016Winners of the 2016 I Love My Librarian Awards were announced on November 30th.  Meet the winners! Nominations for the 2017 awards will open in June. Sign up here to be notified about future I Love My Librarian Award activity.

The I Love My Librarian Award invites library users nationwide to recognize the accomplishments of the exceptional public, school, college, community or university librarians. Up to 10 librarians are be selected. Each receives a $5,000 cash award, a plaque and a travel stipend to attend the awards ceremony and reception in New York City, hosted by The Carnegie Corporation of New York.

Library Card Sign-up Month

Teen Titans are Honorary Chairs for Library Card Sign-up Month 2017!

Pr: osteThe only thing more powerful than a Teen Titan? A library card!This September, crimefighting DC Super Heroes, the Teen Titans, will team up with the American Library Association (ALA) to promote the value of a library card. As honorary chairs, DC’s Teen Titans will remind parents, caregivers and students that signing up for a library card is the first step towards academic achievement and lifelong learning.

Starting on April 13, 2017, Teen Titans posters and bookmarks will be available for purchase through the ALA Store. In the coming months, free print and digital public service announcements (PSAs) will be available for libraries featuring the Teen Titans. Sample media tools also will be offered to shine a light on all the resources the public can get for free with a library card. Tools will include a sample press release, proclamation, radio PSA scripts and tweets. Additionally, free Teen Titans artwork for library cards will be provided by DC.

Archived Webinars

How to Leverage Snoopy to Run a Library-Card Sign-Up Campaign (May 2016) with Jeff Julian, Director of ALA's Public Awareness Office, and Megan McFarlane, Campaign Coordinator.

How to Leverage Snoopy to Run a Library-Card Sign-Up Campaign (July 2015) with Nancy Dowd, Chair of the ALA Public Awareness Committee and Product Manager, LibraryAware at NoveList EBSCO Publishing, and Pam Jaskot, Consultant and Trainer for LibraryAware at NoveList  EBSCO Publishing. Notes from the session
 Using Door-to-door Marketing for Library Card Sign-ups (October 2015) with John Chrastka, Executive Director of EveryLibrary.

Popular Resources

PR Tools and Resources.

Sponsorship Programming

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Contact Us

Jeff Julian
Public Awareness Office
(312) 280-5042
Lindsey Simon
Campaign Coordinator
(312) 280-2148
Jan Carmichael
Web/New Media Specialist
Public Awareness Office
(312) 280-5041

Public Awareness Office
American Library Association
50 E. Huron Street
Chicago, Illinois 60611