Campaign for America's Libraries

Campaign for America's Libraries logo

The Campaign for America’s Libraries is the American Library Association’s public awareness campaign that promotes the value of libraries and librarians.  Thousands of libraries of all types – across the country and around the globe - use the Campaign’s @ your library® brand. The Campaign is made possible in part by ALA’s Library Champions. To learn more visit About @ your library.

Campaign for America’s Libraries supports the Outside the Lines Initiative

Outside the Lines: Libraries ReimaginedDesigned by a group of Colorado library marketers and directors, Outside the Lines, scheduled to take place Sept. 14 to 20, 2014, is designed to help the public understand how libraries have changed into dynamic centers for engagement. Participating organizations will connect with their communities through creative, unexpected activities meant to demonstrate how libraries are more relevant than ever before. More than 137 organizations from across the U.S. and Canada have signed up to participate.

The Campaign for America’s Libraries supports the efforts of Outside the Lines as a way for libraries and librarians to reach out to their communities and promote public awareness about the innovation occurring in libraries.

To help promote the effort,  the Campaign is encouraging all librarians planning outreach and community engagement activities during the week of Sept. 14-20 to share an “usie" (a group selfie) on Facebook or Twitter using the hashtag #getOTL.  All participants will be entered in a random drawing to win a MaKey MaKey kit and a Spinbot kit for their library. Details of the promotion available here.

Library Card Sign-up Month

Public Service Announcement featuring Stan LeeSeptember is Library Card Sign-Up Month - a time when the American Library Association and libraries across the country remind parents that the most important school supply of all is @ your library®--it's your library card. The 2014 Honorary Chair is comic book legend Stan Lee, co-creator of Spider-Man, the Hulk, X-men, Iron Man and the Fantastic Four.

As Honorary Chair, Lee has donated his image to a print and digital public service announcement (PSA). ALA will place the PSA in magazines and on websites to remind parents and educators that a library card is a key tool in achieving academic success. 

Tools are available to promote Library Card Sign-up Month locally, including print and digital PSAs featuring Stan Lee. Free customization is available. In addition to the PSAs, sample media tools are available to remind the public of all the resources available for free with a library card. Tools include a sample press release, op-ed, proclamation and PSA scripts. To download free promotional materials, visit

Year Seven of the I Love My Librarian Award

I Love My Librarian Award 2014UPDATE — Deadline extended to Sept 24!

Nominations are open for the 2014 Carnegie Corporation of New York/New York Times I Love My Librarian Award. The award invites library users nationwide to recognize the accomplishments of the exceptional public, school, college, community or university librarians.

Up to 10 librarians will be selected. Each will receive a $5,000 cash award, a plaque and a travel stipend to attend the awards ceremony and reception in New York City, hosted by The New York Times. Nominations are being accepted online at

National Library Week

Woman holding a sign explaining how the library changed her lifeThanks to best-selling author and library advocate Judy Blume, 2014 Honorary Chair, and everyone who participated in National Library Week 2014.

The theme for 2015 National Library Week (April 12-18, 2015) is Unlimited Possibilities @ your library.

First sponsored in 1958, National Library Week is a time to celebrate the contributions of our nation's libraries and librarians and to promote library use and support.

Scholastic Library Publishing National Library Week Grant

Arlington (Va.) Public Library was the winner of the 2014 National Library Week Grant. Over the last three years the library has worked to study the needs of and extend service to three target populations: young professionals, new Americans/immigrants and teens. Using the theme “Lives change @ your library” the library will develop a three-prong campaign that highlights how new and traditional library services can “change lives” for these targeted audiences.

The $3,000 grant, sponsored by Scholastic Library Publishing, a division of Scholastic Inc., the global children’s publishing, education and media company, and administered by the American Library Association’s (ALA) Public Awareness Committee, is awarded annually for the best public awareness campaign in support of National Library Week. Read winning proposals and learn more about the grant.

Popular Resources

Downloadable @ your library logos - The @ your library® logo is available for libraries and library organizations nationwide—libraries and library organizations do not need to seek permission to use the logo.

PR Tools and Resources- Contains ready made public relations materials so that libraries of all types can promote themselves locally. Materials include toolkits developed by ALA Divisions, print, radio and television public service announcements (PSAs) and suggestions of how to use the @ your library brand to promote you library and library services.

Sponsorship Programming- Learn about The Campaign for America's Libraries sponsors.

Visibility @ your library Blog- is the blog of the American Library Association's Public Information Office, providing news and information for librarians and library supporters.

Subscribe to E-mail Lists- The Campaign for America's Libraries list serv, which provides updates on news and events related to The Campaign.


Contact Us

Cathleen J. Bourdon
Associate Executive Director
Communications & Member Relations
Megan McFarlane
The Campaign for America’s Libraries
(312) 280-2148
Jan Carmichael
Web Manager
Public Information Office
(312) 280-5041

50 E. Huron Street
Chicago, Illinois 60611
Main (312) 280-2148
Fax (312) 280-5274