Public Awareness

Information about the American Library Association’s public awareness campaigns

Libraries Transform

Libraries Transform (logo)Libraries Transform is the American Library Association’s new, multi-year public awareness campaign. Its ultimate goal is to increase funding support for libraries and advance information policy issues in alignment with ALA advocacy goals. Visit for more information. The Libraries Transform Toolkit has posters, postcards and videos. Supplementary images for social media are available here.

The Campaign for America’s Libraries and the trademarked @your library® brand was retired in 2015 to make way for the Libraries Transform public awareness campaign.  Read about the history of the Campaign for America's Libraries.

I Love My Librarian Award

I Love My Librarian Award 2014Nominations are open for the 2016 I Love My Librarian Awards.  Learn more and nominate your librarian at

The award invites library users nationwide to recognize the accomplishments of the exceptional public, school, college, community or university librarians. Up to 10 librarians will be selected. Each will receive a $5,000 cash award, a plaque and a travel stipend to attend the awards ceremony and reception in New York City, hosted by The Carnegie Corporation of New York.

Meet the 2015 winners of the I Love My Librarian Awards.

Library Card Sign-up Month

Celebrat National Library Week, April 12-18, 2015.  Unlimited possibilities @ your librarySeptember is Library Card Sign-up Month and Snoopy is 2016 Honorary Chair!

Library Card Sign-up Month 2015 was one of the most successful campaigns ever.  Thanks to the generosity of Peanuts Worldwide, Snoopy will return as Honorary Chair for Library Card Sign-up Month in 2016! Visit for more information.

Peanuts is syndicated in over 2000 newspapers worldwide, and is translated into 21 languages. Celebrating 65 years of making us laugh, Snoopy, Charlie Brown, and the whole Peanuts Gang can be found in publications from Simon and Schuster, Abrams Comic Arts, Running Press, Andrews McMeel, and more.


Celebrate National Library Week 2016 (April 10-16) with the theme "Libraries Transform"

Libraries Transform, National Library Week, April 10-16, 2016National Library Week 2016 was a huge success. Thanks to everyone who participated.

First sponsored in 1958, National Library Week is a national observance sponsored by the American Library Association (ALA) and libraries across the country each April. It is a time to celebrate the contributions of our nation's libraries and librarians and to promote library use and support. All types of libraries - school, public, academic and special - participate



Increase Your Reach: Using Door-to-Door Marketing for Library Card Sign-Ups

This webinar offers marketing strategies for getting outside of your library to break down the barriers that keep people from opting in to a library card. Learn how to dramatically improve your library’s visibility in the community by taking a page from the best political campaigns and going door-to-door to sign people up. The webinar also provide effective ways to bring this new idea of building awareness to your board and administrators. You will hear directly from librarians who've used these strategies successfully in their communities. Their door-to-door engagement tactics can be part of your library’s ongoing advocacy efforts.

This webinar was sponsored by ALA’s Public Awareness Committee, Committee on Library Advocacy, Office for Library Advocacy and Public Awareness Office.

Presenters: John Chrastka, EveryLibrary; Amber Musman and Hollie Trenary, Cedar Rapids (Iowa) Public Library; Linda Price, Crystal Lake (Illinois) Public Library; and Shoshana Francis, Milpitas (California) Library.

Webinar was held on Oct. 21, 2015. View archived recording.

View other recorded public awareness webinars.

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Contact Us

Jeff Julian
Public Awareness Office
(312) 280-5042
Megan McFarlane
Campaign Coordinator
(312) 280-2148
Jan Carmichael
Web/New Media Specialist
Public Awareness Office
(312) 280-5041

50 E. Huron Street
Chicago, Illinois 60611
Main (312) 280-2148
Fax (312) 280-5274