Current Sponsorship Programming

Library Champions

ALA's Library Champions: Investing In America's Libraries

ALA’s Library Champion program was launched by a select group of individual, corporate and foundation supporters who joined together to form a broad-based group to advocate for libraries and the library profession. The Campaign for America’s Libraries and its @ your library ®brand—which now supports thousands of libraries across the nation by fostering public awareness on the extensive range of resources and services available at their community library—was established from their vision. 

When an individual, company or foundation supports the Campaign for America’s Libraries, they make a positive impact on libraries and the lives of their community members every single day.  Children are overcoming hurdles and becoming stronger readers. Seniors and families who are living on less are getting information and advice.  The unemployed are gaining job-hunting skills and getting the support and Internet access they need.  Students and faculty consult with library personnel on their work requiring information resources.

ALA considers supporters of the Campaign—Library Champions—among our greatest proponents. Their gift helps every child, young adult or adult who walks through a door at a library or links to their online resources from home or school.  Individuals, companies and foundations can become a Library Champion by making a $5,000 contribution or more to support the Campaign for America’s Libraries, one of ALA’s most successful public awareness and advocacy programs.

Today, the Library Champion program continues to build upon their incredible success and encourage the next generation of individuals, corporations and foundations to join them in a call to action and powerfully proclaim the importance of the library in American society.



carnegie corporation of new yorkThe New York Times

Carnegie Corporation of New York awarded ALA $498,000 to support the Carnegie Corporation of New York/New York Times I Love My Librarian Award. The award recognizes up to 10 librarians annually for their service to their communities, schools and campuses.

Each year, thousands of library supporters nominate their librarians for the Carnegie Corporation of New York/New York Times I Love My Librarian Award, and 10 winners are selected.  Nominations are open to public, school, college, community college and university librarians.  In December 2014, 10 winners were selected from more than 1,000 nominations submitted by library users nationwide. Each of the 10 award winners received a $5,000 cash award and was honored at a ceremony and reception in New York at TheTimesCenter. Meet the 2014 winners and read about winners from 2008, 2009, 2010 , 20112012 and 2014.



the american dream starts @ your library

The American Dream Starts @ your library, a literacy initiative for adult English language learners and their families, was launched in 2008 at the ALA Midwinter Meeting in Philadelphia. Thanks to a generous grant from the Dollar General Literacy Foundation, the American Library Association (ALA) and its Office for Literacy and Outreach Services (OLOS) continue to fund the the program.  

In 2014, 22 libraries were selected to receive a one-time grant up to $15,000 to add or expand literacy services for the adult English language learners in their communities. This funding will help libraries build their print and digital ESL (English as a second language) collections, increase computer access and provide GED and literacy instruction courses for English language learners.  

The selected fourth-round American Dream libraries join a cohort of 144 previously-funded programs in Dollar General communities. These American Dream libraries build easily replicable programs, develop coalition-building strategies and provide annotated lists of proven resources for libraries across the country, serving adult English language learners and enhancing public awareness of library services for new Americans.



The American Library Association and the International Federation of Library Associations and Institutions (IFLA) are co-sponsoring a public education initiative for the international library community called The Campaign for the World's Libraries. It is based on the U.S. program and designed to showcase public, school, academic, government and special libraries across the globe. As of  winter, 36 countries have joined the campaign and have had  @ your library logos translated into their native languages.  Learn more