Key Messages

Below are key messages and talking points for your use in communicating about The Campaign for America's Libraries and the value of libraries and librarians in your community.

Libraries are changing and dynamic places.  

Today’s libraries go beyond books.  While still offering traditional print resources, libraries have free computers, access to the Internet, free wi-fi and more.  Plus, libraries offer trained professional service from librarians.

Libraries are places of opportunity. 

Libraries are places for education and self-help.  And because they offer free and open access to all, they bring opportunity to all.

Libraries change lives.  

Libraries have more than information.  They have the power to transform lives.  

Libraries change communities.  

Libraries support community and civic engagement.  As non-commercial institutions that welcome everyone equally, libraries offer a unique place to stay in touch, engage with others and find a place to contribute.

These messages were developed after substantial internal research among ALA members, a review of public opinion research and external research among consumers. The messages meet the following criteria:

Convey what is unique about libraries.

The messages distinguish the unique role that libraries play in our society.

Communicate about librarians as well as libraries.

The campaign's messages are designed to ensure that target audiences know that today's librarian is a well-trained, technology-savvy, information expert who can enrich the learning process of any library user.

Be important and relevant for both internal and external audiences.

The messages not only resonate with external audiences, but also have been — and must continue to be — embraced by the internal library community as well.

Be broad in scope and adaptable to the diversity of libraries involved in the campaign.