Public Awareness

Information about the American Library Association’s public awareness campaigns

Libraries Transform

Libraries Transform (logo)Libraries Transform is the American Library Association’s new, multi-year public awareness campaign. Its ultimate goal is to increase funding support for libraries and advance information policy issues in alignment with ALA advocacy goals. Visit for more information. The Libraries Transform Toolkit has posters, postcards and videos. Registration is required, but it's quick and easy to do.

The Campaign for America’s Libraries and the trademarked @your library® brand was retired in 2015 to make way for the Libraries Transform public awareness campaign.  Read about the history of the Campaign for America's Libraries.

I Love My Librarian Award

I Love My Librarian Award 2017Nominations are closed for the 2017 I Love My Librarian Awards. Winners will be announced on November 30, 2017. Help spread the word about the award with these promotional toolsSign up here to be notified about future I Love My Librarian Award activity.

The I Love My Librarian Award invites library users nationwide to recognize the accomplishments of the exceptional public, school, college, community or university librarians. Up to 10 librarians are selected. Each receives a $5,000 cash award, a plaque and a travel stipend to attend the awards ceremony and reception in New York City, hosted by Carnegie Corporation of New York.

Library Card Sign-up Month

Teen Titans are Honorary Chairs for Library Card Sign-up Month 2017!

Pr: osteThe only thing more powerful than a Teen Titan? A library card!DC's crimefighting Super Heroes, the Teen Titans, teamed up with the American Library Association (ALA) to promote the value of a library card in September. As honorary chairs, DC’s Teen Titans reminded parents, caregivers and students that signing up for a library card is the first step towards academic achievement and lifelong learning.

Teen Titans posters and bookmarks are available through the ALA Store. Free resources for libraries include print and digital public service announcements (PSAs) featuring Teen Titans, sample press release, proclamation, and PSA scripts. Artwork for billboards and Teen Titans artwork for library cards will be provided.

National Library Week 2017

Instagram post: this post from student worker Ayanna at Henderson State University's Huie Library. My librarian is an expert in everything, and if they don't know, they'll find out.Thanks to everyone for a great National Library Week 2017!

The winner of the random drawing in our Expert in the Library Promotion is this post from student worker Ayanna at Henderson State University's Huie Library. Check out some of the entries on Twitter and Instagram.

Archived Webinars

How to Leverage Snoopy to Run a Library-Card Sign-Up Campaign (May 2016) with Jeff Julian, Director of ALA's Public Awareness Office, and Megan McFarlane, Campaign Coordinator.

How to Leverage Snoopy to Run a Library-Card Sign-Up Campaign (July 2015) with Nancy Dowd, Chair of the ALA Public Awareness Committee and Product Manager, LibraryAware at NoveList EBSCO Publishing, and Pam Jaskot, Consultant and Trainer for LibraryAware at NoveList  EBSCO Publishing. Notes from the session
 Using Door-to-door Marketing for Library Card Sign-ups (October 2015) with John Chrastka, Executive Director of EveryLibrary.

Popular Resources

PR Tools and Resources.

Sponsorship Programming

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Contact Us

Jeff Julian
Public Awareness Office
(312) 280-5042

Lindsey Simon
Campaign Coordinator
(312) 280-2148

Jan Carmichael
Web/New Media Specialist
Public Awareness Office
(312) 280-5041

Public Awareness Office
American Library Association
50 E. Huron Street
Chicago, Illinois 60611