Public Awareness

Information about the American Library Association’s public awareness campaigns

Libraries Transform

Libraries Transform (logo)Libraries Transform is the American Library Association’s new, multi-year public awareness campaign. Its ultimate goal is to increase funding support for libraries and advance information policy issues in alignment with ALA advocacy goals. Visit for more information. The Libraries Transform Toolkit has posters, postcards and videos. Registration is required, but it's quick and easy to do.

The Campaign for America’s Libraries and the trademarked @your library® brand was retired in 2015 to make way for the Libraries Transform public awareness campaign.  Read about the history of the Campaign for America's Libraries.

I Love My Librarian Award

I Love My Librarian Award 2016Winners of the 2016 I Love My Librarian Awards will be announced on November 30th.  Meet the 2015 winners of the I Love My Librarian Awards.

The I Love My Librarian Award invites library users nationwide to recognize the accomplishments of the exceptional public, school, college, community or university librarians. Up to 10 librarians are be selected. Each receives a $5,000 cash award, a plaque and a travel stipend to attend the awards ceremony and reception in New York City, hosted by The Carnegie Corporation of New York.


Library Card Sign-up Month

Celebrat National Library Week, April 12-18, 2015.  Unlimited possibilities @ your librarySeptember is Library Card Sign-up Month and Snoopy is 2016 Honorary Chair!

Visit the Library Card Sign-up Month page for free tools including sample proclamation, press release, PSA scripts, print and digital PSAs, social media images and artwork for library cards featuring Snoopy and Charlie Brown.

Thanks to Peanuts Worldwide for allowing Snoopy to return as Honorary Chair for Library Card Sign-up Month in 2016! Peanuts is syndicated in over 2000 newspapers worldwide, and is translated into 21 languages. Celebrating 65 years of making us laugh, Snoopy, Charlie Brown, and the whole Peanuts Gang can be found in publications from Simon and Schuster, Abrams Comic Arts, Running Press, Andrews McMeel, and more.


National Library Week 2016: "Libraries Transform"

Libraries Transform, National Library Week, April 10-16, 2016National Library Week 2016 was a huge success. Thanks to everyone who participated.

First sponsored in 1958, National Library Week is a national observance sponsored by the American Library Association (ALA) and libraries across the country each April. It is a time to celebrate the contributions of our nation's libraries and librarians and to promote library use and support. All types of libraries - school, public, academic and special - participate


Archived Webinars

How to Leverage Snoopy to Run a Library-Card Sign-Up Campaign (May 2016) with Jeff Julian, Director of ALA's Public Awareness Office, and Megan McFarlane, Campaign Coordinator.

How to Leverage Snoopy to Run a Library-Card Sign-Up Campaign (July 2015) with Nancy Dowd, Chair of the ALA Public Awareness Committee and Product Manager, LibraryAware at NoveList EBSCO Publishing, and Pam Jaskot, Consultant and Trainer for LibraryAware at NoveList  EBSCO Publishing. Notes from the session
 Using Door-to-door Marketing for Library Card Sign-ups (October 2015) with John Chrastka, Executive Director of EveryLibrary.

Popular Resources

PR Tools and Resources.

Sponsorship Programming

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Contact Us

Jeff Julian
Public Awareness Office
(312) 280-5042
Megan McFarlane
Campaign Coordinator
(312) 280-2148
Jan Carmichael
Web/New Media Specialist
Public Awareness Office
(312) 280-5041

50 E. Huron Street
Chicago, Illinois 60611
Main (312) 280-2148
Fax (312) 280-5274