Frontline Fundraising Toolkit

“I have tried raising money by asking for it, and by not asking for it.  I always got more money by asking for it.”Millard Fuller, Founder, Habitat for Humanity. 

Library fundraising takes place every day and at all levels of complexity, from the smallest library’s book or bake sale to the large urban library’s multimillion dollar capital campaign. You can design a fundraising effort that is perfectly suited to your library, your community and the resources of each. This Frontline Fundraising Toolkit will help you position yourself to do just that.

The guide covers the basics of annual funds, memorials and tributes, online giving and planned giving. It will also teach you how to deepen relationships with your donors and move your donors from being one-time givers to long-term library supporters. Remember that successful fundraising isn’t about money. It’s about relationships, and wise fundraisers understand the importance of nurturing those relationships. Read more...

Message from 2010-2011 ALA President Roberta Stevens on frontline fundraising.

Table of Contents:

1. Welcome to Frontline Fundraising: Getting Started in Eight Easy Steps

2. Laying your Foundation: Developing a Fundraising Plan

3. The Annual Fund: The Cornerstone of All Fundraising

4. Memorials and Tributes: Easy Ways to Support the Library

5. Online Donations: The Newest Way to Give

6. Planned Giving: Encouraging People to Leave a Legacy

7. An Attitude of Gratitude: Acknowledgment and Stewardship

8. Building Relationships with Donors: Identification, Cultivation, Solicitation and Stewardship

View the Frontline Fundraising Toolkit as a flipbook.

View the Frontline Fundraising Toolkit as a PDF.