Public Relations: Advocating for E-Government Services through Libraries
Libraries need to raise public awareness about the E-Government services they provide. They need to determine goals and objectives and identify target audiences. Those audiences include people who could use the services, referring organizations and individuals, policy makers at the national, state, and local levels responsible for funding and participation, potential service partners, local businesses, schools, organizations, and government agencies, volunteers, community leaders, library users, library staff, and the general public. The library community needs to develop a set of key messages about library E-Government services that resonate with its various audiences.
- What is E-Government?
- Why are E-Government services important?
- What are libraries doing?
- What else can/should libraries do?
Making the Case
- Stories: Wanted: Library Stories
- Patron stories to showcase the library’s work
- Stories for ALA to help promote libraries and E-Government
- Stories: Examples
- Delivering the message
- Publicity materials
- News releases
- Public Service Announcements (PSAs)
- Letters to the editor
- Newspaper feature page