Print communications continue to be a primary source of information. If yours are to be read, they must stand out from all the other materials competing for people’s attention.
- Invest in professional design. Professional doesn’t have to mean expensive or fancy. It can be simple and handsome. If you want to be seen as important, you must look important—not homemade.
- Use bold headlines and large type for easier, faster reading.
- Keep your copy to the point and appropriate for the audience you wish to reach. The more personal your message, the more likely it is to be read.
- Focus on benefits to your users and the larger community, school or campus and users.
- Identify how you will distribute your print materials, whether it’s in the library, direct mail, door-to-door, in bookstores and coffee shops, in schools, dormitories or other locations.
- Make a list of the various publications you will need, i.e., fact sheets, flyers and brochures, and include quantities.