In developing your message, think first about your audience. What do you want them to think? Feel? Do? Feelings are what motivate people to act. That feeling may be compassion, concern, anger or joy. One of your goals in delivering your message should be to spark a feeling, whether it’s pride, frustration or outrage.
What is the goal?
What are your objectives? What do you want to have happen?
What is the key message (10–15 words)?
Who is the audience(s)?
Why is this important to them?
Three supporting points:
Examples/stories/facts that support this message: