Define Your Message

What is the most important thing you want others to know? That is your key message, one that you will repeat over and over again. This message should be something you can say in conversation, in interviews or presentations to groups. It should be easy to say and remember—no more than 15 words. It may be simple as:

“Our community/campus needs a new library.” Or, “There is no such thing as good education without good libraries.”

Your key message should be used consistently in news releases, letters-to-the editor and other communications. It may also be distilled into a pithy campaign slogan.

You will also need three talking points, stories and examples that support your key message. These may change based on the needs and interests of your audience.

Use this worksheet as a guide in developing your key message and three talking points.

Making the Case Home

Tough Economy Home