4. Develop advocacy messages
What message or messages do you want your local notables to convey?
This is critical. You can’t say everything, so decide what messages are the most important to communicate. Develop crisp, clear, attention-getting advocacy messages that you can later match up with your local notables to ensure that the most important messages are being communicated by the most appropriate spokespeople.
Stay away from generic messages, such as “I love this library!” Rather, focus your messages. Tie the messages directly to the community issues you’ve identified. Use your advocacy messages to shine a light on specific library services and resources that address your community’s issues. If appropriate for your community, consider translating your advocacy messages into non-English languages.
Some sample messages:
- XYZ Library is a child’s starting line for success. Support funding for libraries.
- This is the place where AFTER SCHOOL is cool. Keep it open for our families.
- Great grades start here! Don’t lose library homework centers.
- The Library is our study center. Study groups need late hours.
- Come for the books, stay for the classes. This library is needed for lifelong learning.
- This library is “Computer Central.” Don’t close access to computers for those who need them.
- XYZ Library is a great gathering place. Protect evening hours.
- Super jobs are found inside these doors. Libraries support our economy.
- Small business + the library = Great for our community.
- This library is for everyone. Protect multilingual library services.
- Love the library’s movies and music? Support a budget that keeps them.
How do you begin to develop your library’s message? Easy! This toolkit can help you. Click here for Developing Your Message , a tool to take you through the message-creation process.