Does your community have local notables?
Certainly! Every community, whether it’s a town, an organization, or an educational institution, has local notables (and maybe some genuine celebrities) who can step forward and speak out personally and passionately in support of the library. They may be authors, or they may be notable for other reasons. They may live in your community now, or they may have grown up there and now live elsewhere. There is hardly a community without individuals who are well-known and influential.
How can you interest your local notables in advocating for your library? What can you expect from them, and what should they expect from you? How do you use their name, face and reputation most effectively? This toolkit will provide you with ten steps to help you.
Determine whether this kind of advocacy is right for your library
2. Create a working committee
3. Identify your community’s issues
4. Develop advocacy messages
5. Identify and evaluate local notables
6. Develop clear activities and expectations
7. Frame your request as a win-win situation
8. Contact local notables and celebrities
9. Obtain quotes, photos, video messages & develop letters of agreement, photo releases, public service announcements
10. Develop an ongoing system for soliciting advocacy messages from local notables and celebrities