3.4.f Your A-Team’s Frontline Advocacy Plan

Frontline Advocacy Toolkit

Congratulations! Your A Team has done a lot of creative thinking about how you can spread the message that your school library media center is critical for learning, curriculum support and student success. Now is the time to get it on paper so you can remember all your great ideas! Use the questions below to put all your ideas in one place, and be sure that your school librarian or media specialist gives it the “thumbs up.”

1.    What is your goal? (What are you trying to accomplish?)



2.    What are your objectives? (Why is it important?)

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3.    What is your message? (15 words or less)



4.    What data (or stories) support this message?

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5.    Who is your target audience?
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6.    Why should they care? What are the benefits to them?




7.    What are your strategies (the activities you’ll do to accomplish your goal)? Who will be responsible for overseeing them?

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