3.4.c.2 Your Parking Lot Speech
The idea of this speech is that it conveys your message in a very short time, literally the time it takes to walk with a colleague to their car or to stop and chat with a parent or friend in the grocery store. Developing one is well worth the little time it takes because it not only tells the library media center’s message, it can spur the listener to action.
Start here: What is the main thing you want to say – in 15 words or less?
What anecdotes or data support this message? For help with using your data effectively, click Put Your Data to Work for the A Team. [3.4.c.1]
Why should the listener care? What are the benefits to him or her?
(If appropriate) What can the listener to do to help?