5.4.d Target Audience Identification for All Frontline Advocacy Staff

Frontline Advocacy
This tool is all about being sure the right people hear your message. If you’re going to be an effective frontline advocate, you must deliver your special library or information center’s message to your “target audience.” These are the people for whom your library’s message will have relevance. They will care about your library and its future. You and your A Team members should think of this plan as a simple two-step process.

1. Bring your A Team together and ask yourselves who makes up your library’s target audience.

Make a list of people who would like to know about what your special library or information center is doing to assist in carrying out the organization’s mission and goals, These people include:

  • Library/Information Center users
  • Your Colleagues
  • Other staff in your organization
  • Family
  • Friends
  • Neighbors
  • People with whom you do business
  • (Who else can you think of?)



2. Ask your A Team to identify what your target audience needs to know and how you can best reach them.
Answer the questions below to start the thinking process:

What does your target audience know and think about your special library or information center right now?




What would you like them to know?




Is there anything they can do that can help you spread your message or achieve your goal?




What are the best ways to communicate with them?