ACRL Issues & Advocacy
The Association of College & Research Libraries' work in key areas, including scholarly communication, information literacy, recruiting to the profession, and strategic marketing.
Available from ALA Editions
Protecting Intellectual Freedom in Your Academic Library
Barbara Jones uses her experience and expertise to offer an intellectual freedom title tailored to the academic library environment. This title presents a number of scenarios in which intellectual freedom is at risk and includes case studies, easy and motivating ways to prepare new hires for handling intellectual freedom issues, sidebars throughout the book that offer sample policies, definitions of key terms, and analysis of important statutes and decisions. Visit the ALA Store.
Marketing Today's Academic Library: A Bold New Approach to Communicating with Students
In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely. Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today’s Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Written in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing students' expectations of their library experience. Visit the ALA Store.