Advocacy Institute Workshop Materials

ALA 2011 Midwinter Meeting

Advocacy through Positioning or “Branding” your Library
Kerry Bierman, Director of Community Relations & Development, Columbus (Ohio) Metropolitan Library

Using Branding to Advocate for Your Library
Public Libraries (PowerPoint)
Deborah Doyle, Friends of San Francisco Public Library, Advocacy Projects Manager

Academic Libraries (PowerPoint)
Camila Alire, 2009-2010 ALA President

School Libraries
Sara Kelly Johns, 2007-2008 AASL President & Online Instructor, Mansfield University School Library and Information Technologies Program

Library Snapshot Day as an Advocacy Tool
Peggy Cadigan, Associate State Librarian for Innovation & Communication, New Jersey State Library

• New Jersey Libraries- Advocacy in Tough Times (PowerPoint)

Rob Banks, Topeka & Shawnee County (KS) Library

• Using Snapshot data to tell your story to your Legislators:What we did in Kansas (PowerPoint)
  

ALA 2010 Annual Conference

Session I. Maintaining Your Budget
Carol Brey-Casiano, Chair, ALA Committee on Library Advocacy
Marci Merola, Director, ALA Office for Library Advocacy

• What To Do When the Budget Is Threatened Worksheet (PDF) or word document
• Preparing for a Budget Presentation: A Checklist (PDF)
• Advocating in a Tough Economy Talking Points (PDF)

Session II. Working with Decision-Makers
Judith Gibbons, Chair, ALA Advocacy Training Subcommittee
Denise Zielinski, DuPage (Ill.) Library System
Fannie Cox, University of Louisville

• Making your Case with Decision Makers (PDF) or word document

Session III: Tips for a Successful Campaigns and Fundraising in a Tough Economy
Shirley Bruursema, Chair, Kent District (Michigan) Library Board of Trustees
Peter Pearson, Executive Director, Friends of the St. Paul (Minn.) Public Library

• Library Fundraising: The Five-Minute Course (PDF)

Session IV: Positive Messaging in a Tough Economy
Patricia Glass-Schuman, President, Neal-Schuman Publishers/Foundation & ALA Past President
Kathleen Imhoff, Member, ALA Advocacy Training Subcommittee

• Answering Tough Questions Role Play (PDF) or word document

ALA 2010 Midwinter Meeting

Session I. Maintaining Your Budget
Carol Brey-Casiano, Chair, ALA Committee on Library Advocacy
Marci Merola, Director, ALA Office for Library Advocacy

• Budget Handout (PDF)
• Budget Checklist (PDF)
• 2010 Budget Template (PDF)  
• Advocacy Action Plan Workbook (PDF)

Session II. Working with Decision-Makers
Judith Gibbons, Chair, ALA Advocacy Training Subcommittee
Denise Zielinski, DuPage (Ill.) Library System

Session III. Tips for a Successful Campaign in a Tough Economy
Shirley Bruursema, Chair, Kent District (Michigan) Library Board of Trustees
Peter Pearson, Executive Director, Friends of the St. Paul (Minnesota) Public Library

Session IV. Positive Messaging in a Tough Economy: Melding Traditional and Social Networking
Loida Garcia-Febo, REFORMA President, IFRT Chair Elect, IFLA FAIFE Secretary
Queens Library, New Americans Program and Special Services
Patricia Glass-Schuman, President, Neal-Schuman Publishers & ALA Past President
Kathleen Imhoff, Member, ALA Advocacy Training Subcommittee

• Using Social Media for Advocacy (PDF)

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