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  1. Marketing Plans for the Faint of Heart On-Demand Webinar

    If your heart starts to palpitate at the thought of writing a marketing plan, join us for this live, one-hour webinar to ease the pain. You’ll learn which steps in a marketing plan are critical to success and get to know the difference between marketing, ...

    SHOFMANN - 07/22/2014 - 10:46 - Public Library Association (PLA)

  2. How to Host a Preservation Week Event

    Hosting an event in a discipline you are not too familiar with can be daunting. What topic do you choose, who can you find to speak, what if someone asks a question after the event and you don't know the answer? The Preservation Week web site is here ...

    CMCCONNELL - 03/10/2014 - 11:22 - Association for Library Collections & Technical Services (ALCTS)

  3. Libraries Find Success in Crowdfunding

    By Megan Cottrell When the Northlake (Ill.) Public Library District wanted to grow its popular graphic novel collection and add a fun element to attract young adults, the staff decided to dream big—really big. As in 9-feet-tall-and-green kind of big. Staf ...

    ssinharoy - 05/29/2014 - 15:13 - American Libraries Magazine

  4. Navigating the Divide between Teens and Tweens

    The role of the young adult services librarian and the school librarian is constantly changing and evolving. Increasingly, young adult and school librarians are being called upon to serve both teens and tweens. How can librarians navigate the divide betwe ...

    admin - 04/16/2014 - 17:01 - Young Adult Library Services Association (YALSA)

  5. Contagious Marketing

    How libraries can get more word-of-mouth buzz By Peggy Barber We live in a world of communication clutter. From the internet to endless TV commercials, newspapers, magazines, signage, the inside and outside of buses—ads are everywhere. But consider: What ...

    geberhart - 02/10/2014 - 14:51 - American Libraries Magazine

  6. Referenda Roundup

    An overview of how states performed on 2013 ballots By Kathy Rosa One of the ways we measure the support for public libraries is through the success or failure of local library referenda. We look back on the previous year cheering the wins and also wonder ...

    ssinharoy - 12/30/2013 - 16:26 - American Libraries Magazine

  7. How to Handle Controversial Programming

    bgoldberg's blog The Scoop By Mariam Pera On Saturday, ALA's Public Programs Office and Office for Intellectual Freedom presented “Managing Challenges, Maximizing Impact: Policies and Practices for Controversial Programming.” Using the “ Muslim ...

    bgoldberg - 06/29/2014 - 15:21 - American Libraries Magazine

  8. PLA Advocacy/Marketing On-Demand Webinars

    Copyright: What You REALLY Need to Know E-Book Action: Inform and Inspire Your Community – FREE The Elusive Library Non-User: How Can Libraries Find Out What Non-Users Want? Face-to-Face Presentation Skills: How to Present Like a Lion (Even if You Feel Li ...

    SHOFMANN - 07/22/2014 - 10:53 - Public Library Association (PLA)

  9. PLA at 2014 ALA Annual Conference

    PLA Preconference: Beyond Glitz and Glitter: Great Brands Start from Within Friday, June 27 8:30 AM–12:00 PM Las Vegas Convention Center N252 Event Code: PLA1 The draw of a sparkling new brand often starts with a glitzy new logo or fun new color, but grea ...

    SHOFMANN - 06/20/2014 - 12:55 - Public Library Association (PLA)