Google Scholar and Institutional Repositories: Improving IR Discovery

June 6, 2012
11 a.m. Pacific | 12:00 p.m. Mountain | 1:00 p.m. Central | 2:00 p.m. Eastern

90 minutes

Description: Kenning Arlitsch and Patrick O’Brien from the J. Willard Marriott Library at the University of Utah have been conducting research on search engine optimization for digital repositories, with a special emphasis on institutional repositories (IRs). This work has revealed technical and administrative reasons many institutional repositories have a low indexing ratio in Google Scholar. Working with OCLC and Google Scholar, Kenning and Patrick implemented pilot projects that led to the significant improvement of Google Scholar indexing of a sample set from the University of Utah's Institutional Repository, USpace. The resulting research paper,Invisible Institutional Repositories: Addressing the Low Indexing Ratios of IRs in Google Scholar, appears in the current issue of Library Hi Tech.  Join Kenning and Patrick for a fascinating look into this complex issue and what you can do about it.

Learning Outcomes:

  1. Gain an understanding that SEO is only partially a technical problem
  2. Learn why Google Scholar has trouble with IRs

Presenters: Kenning Arlitsch, Associate Dean for IT Services, J. Willard Marriott Library, University of Utah; Patrick O’Brien, SEO Research Manager, J. Willard Marriott Library, University of Utah

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