Public Awareness Office

Mission | Media Coverage of LibrariesEventsOversight Groups | PAO Staff

Reporters: Please visit the Media/Press Center


The Public Awareness Office manages the public awareness efforts of the association through the Libraries Transform Campaign, delivering key messages to external audiences about the value of libraries and library professionals. PAO also communicates ALA's key messages through media relations and crisis communications, and offers public relations counsel and editorial services. Tools are also developed and shared with librarians to help advance ALA’s strategic directions. Works with the ALA Public Awareness Committee.

Media Coverage of Libraries

New! Jumanji: Welcome to the Jungle PSAs

Free audio and video PSAs are  available for download until Feb. 28. The announcements feature Jack Black and promote transformative resources libraries and library staff offer.  


ALA Youth Media Awards Press Kit

I Love My Librarian Awards

National Library Week

Library Card Sign-up Month

Día de los Niños, Día de los Libros

Oversight Groups 

Activities of the Public Awareness Office are overseen by the ALA Public Awareness Committee, which meets twice a year, during ALA's Annual Conferences in June-July, and Midwinter Meetings, usually held in January.

Public Awareness Committee

I Love My Librarian Award Committee


PAO Staff 

Jeff Julian

Macey Morales
Deputy Director

Steve Zalusky
Manager of Communications
(312) 280-1546

Heather Cho
Media Relations Specialist
(312) 280-4020

Jan Carmichael
Web/New Media Specialist
(312) 280-5041

Lindsey Simon
Campaign Coordinator
(312) 280-2148