The Public Awareness Office manages the public awareness efforts of the association through the Libraries Transform Campaign, delivering key messages to external audiences about the value of libraries and library professionals. PAO also communicates ALA's key messages through media relations and crisis communications, and offers public relations counsel and editorial services. Tools are also developed and shared with librarians to help advance ALA’s strategic directions. Works with the ALA Public Awareness Committee.
Activities of the Public Awareness Office are overseen by the ALA Public Awareness Committee, which meets twice a year, during ALA's Annual Conferences in June-July, and Midwinter Meetings, usually held in January.
Media Relations Specialist
Web/New Media Specialist