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2004 ALA Member Survey

First-Level Overview

ALA conducted an online member survey in 2004 asking members to respond to the level of importance and performance of  35 value propositions.  13,997 personal members responded to the survey (23% of the membership).  This was the first ALA member survey that was open to the entire membership.  All prior surveys had been sent to a random sample of the membership. 

Importance:

Members assessed the importance of each value proposition using a scale of a low of 1 to a high of 5.

The top ten in terms of importance with the mean rating:

4.51 (on a scale of 1 to 5) - Legislative Advocacy (Legislative activity to increase federal funding for libraries and to promote state and federal legislation of benefit to libraries an library users).

4.47 - Accreditation (A program that provides assurance that graduate programs in library and information studies meet approved standards of quality).

4.40 - Continuing Education (Continuing education in a variety of formats and venues, including conferences, workshops, institutes, teleconferences and web courses).

4.40 - Intellectual Freedom (Activities that promote and defend intellectual freedom in libraries at the local, state, and federal levels).

4.39 - Standards (Standards and guidelines to help improve library service).

4.39 - Networking (Opportunities to interact with professional colleagues to share knowledge and best practices and advance the profession).

4.34 - Public Awareness (An ongoing campaign that communicates the value of libraries and library staff and provides tools and materials to promote the library's message in the local community).

4.32 - Media Relations (News articles, news releases and news interviews that increase the visibility of libraries, library workers and library issues).

4.31 - Divisions (Membership divisions that focus on specific types of libraries or specific types of library activities).

4.31 - Annual Conference (An annual conference that provides programs, pre-conferences, exhibits featuring new products and services, social events, peer networking and participation in the work of the association).

The remaining value statements in rank order of importance are:

4.30 - Policy Analysis (Analysis of government policy in areas such as copyright to inform members and support legislation promoting access to information).

4.29 - Website (Access to ALA news, information, tools and services on the website).

4.27 - Books & Periodicals (Books and periodicals which help improve library services and advance the profession).

4.16 - Research/Statistics (Statistical information and research studies on library issues, salaries, demographics and services).

4.15 - American Libraries (A monthly magazine that provides an overview of association activities, news and feature stories that provide information, support professional development and help improve library service).

4.11 - Advocacy (Information, tools and training to help members and library supporters advocate successfully at local, state and federal levels).

4.08 - Reference Services (Answers to questions from members and the public regarding libraries, librarianship, and current library issues).

4.08 - Career Development (Access to career development resources and guidance).

4.04 - Literacy (Resources and strategies to promote and support literacy programs in libraries).

3.99 - Chapters (Support for state chapters, affiliates and other allied organizations that work for the improvement of libraries at the local, state and national level).

3.96 - Author Awards (Awards that encourage reading by recognizing authors and creators of outstanding books and other media).

3.91 - Jobs (Access to a national pool of candidates and job opportunities in libraries and related organizations).

3.85 - Scholarships (Financial assistance through scholarships, grants and awards for professional education and professional development).

3.83 - Funding & Grants (Information on grant opportunities, including E-Rate funding.

3.75 - Outreach (Training, resources and service delivery strategies that promote and support services to special populations).

3.75 - Promotional Materials (Posters and other promotional materials that encourage reading and library usage).

3.73 - Round Tables (Membership round tables that enable members to address special interests and issues).

3.72 - Leadership Development (Op portunities to develop leadership skills through service on boards, committees and other volunteer activities).

3.72 - Recruitment/Diversity (Resources and strategies that help libraries to recruit a more diverse workforce reflective of the changing demographics of the nation).

3.60 - Service Awards (Awards that recognize and promote outstanding work in and contributions to the profession).

3.46 - International Work (International activities and collaborations that connect libraries and librarians, increase global understanding and improve library services at home and abroad).

3.38 - Cultural Programming (Support for library cultural programming through prepackaged programs and exhibits, training and funding).

3.31 - Midwinter Meeting (A midwinter meeting that provides and opportunity to participate in the work of the association, peer networking, exhibits featuring new products and services, institutes and special programs).

2.77 - Planned Giving (Opportunities for individual members to ensure the future of programs they care about through planned giving).

2.29 - Affinity Programs (Access to group rates on auto, life and health insurance, as well as discounts on car rental and other services).


   

2004 Member Survey

Value Propositions


Accreditation
A program that provides assurance that graduate programs in library and information studies meet approved standards of quality.

Advocacy
Information, tools and training to help members and library supporters advocate successfully at local, state and federal levels.

Affinity Programs
Access to group rates on auto, life and health insurance, as well as discounts on car rental and other services.

American Libraries
A monthly magazine that provides an overview of association activities, news and feature stories that provide information, support professional development and help improve library service.

Annual Conference
An annual conference that provides programs, pre-conferences, exhibits featuring new products and services, social events, peer networking and participation in the work of the association.

Author Awards
Awards that encourage reading by recognizing authors and creators of outstanding books and other media.

Books & Periodicals
Books and periodicals that help improve library services and advance the profession.

Career Development
Access to career development resources and guidance.

Chapters
Support for state chapters, affiliates and other allied organizations that work for the improvement of libraries at the local, state and national level.

Continuing Ed.
Continuing education in a variety of formats and venues, including conferences, workshops, institutes, teleconferences and web courses.

Cultural Programming
Support for library cultural programming through prepackaged programs and exhibits, training and funding.

Divisions
Membership divisions that focus on specific types of libraries or specific types of library activities.

Funding& Grants
Information on grant opportunities, including federal E-Rate funding.

Intellectual Freedom
Activities that promote and defend intellectual freedom in libraries at the local, state and federal levels.

International Work
International activities and collaborations that connect libraries and librarians, increase global understanding and improve library services at home and abroad.

Jobs
Access to a national pool of candidates and job opportunities in libraries and related organizations.

Leadership Development
Opportunities to develop leadership skills through service on boards, committees and other volunteer activities.

Legislative Advocacy
Legislative activity to increase federal funding for libraries and to promote state and federal legislation of benefit to libraries and library users.

Literacy
Resources and strategies to promote and support literacy programs in libraries.

Media Relations
News articles, news releases and news interviews that increase the visibility of libraries, library workers and library issues.

Midwinter Meeting
A midwinter meeting that provides an opportunity to participate in the work of the association, peer networking, exhibits featuring new products and services, institutes and special programs.

Networking
Opportunities to interact with professional colleagues to share knowledge and best practices and advance the profession.

Outreach
Training, resources and service delivery strategies that promote and support services to special populations.

Planned Giving
Opportunities for individual members to ensure the future of programs they care about through planned giving.

Policy Analysis
Analysis of government policy in areas such as copyright in order to inform members and support legislation promoting access to information.

Promotional Materials
Posters and other promotional materials that encourage reading and library usage.

Public Awareness
An ongoing campaign that communicates the value of libraries and library staff and provides tools and materials needed to promote the library's message in the local community.

Recruitment/Diversity
Resources and strategies that help libraries to recruit a more diverse workforce reflective of the changing demographics of the nation.

Reference Services
Answers to questions from members and the public regarding libraries, librarianship, and current library issues.

Research /Statistics
Statistical information and research studies on library issues, salaries, demographics and services.

Round Tables
Membership round tables that enable members to address special interests and issues.

Scholarships
Financial assistance through scholarships, grants and awards for professional education and professional development.

Service Awards
Awards that recognize and promote outstanding work in and contributions to the profession.
Standards
Standards and guideline to help improve library service.

Website
Access to ALA news, information, tools and services on the website.

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