Using the ALA Logo

The logos of the American Library Association are ALA trademarks and may only be used by those who have received prior written permission from ALA for a specific use. This permission is usually granted based on a shared initiative or special relationship, and requires a specific ALA or ALA division contact name.

Logo Use Rules

  • Use only logo files you download from the ALA web site or receive directly from ALA. Do not recreate the logo.

  • The logo may not be altered, modified, or obscured in any way. It must be used without disturbing or distorting its proportions or otherwise altering the impression it creates.

  • Background colors or patterns should never show through the logo.

  • The logo cannot be physically incorporated into or graphically connected to any other graphic element—it must stand on its own.

  • Start with the logo version created especially for the designated application/medium. Choose the most appropriate size logo for your project (see the second bullet under “ALA Logo Versions” for more information). You may resize the logo only in its entirety so that it is always legible, clear, and without distortion; the logo should only be decreased in size, never increased.

  • The logo must have at least 1/4" of space around it on all sides.

  • When used online, the logo must include a hyperlink without a border to

Logo Versions

  • The logo is available in three versions: the long version and the stacked version may be used in for print pieces or online use; the web badge should be used online only.

  • The long and stacked logos are offered in EPS, TIFF, and JPG formats, and the web badge is available in JPG format. Please use the EPS and TIF files with printed pieces, and the JPG files for online use. The EPS and TIFF files are offered in CMYK and black; the EPS files also are available in white for printing on dark backgrounds as well as in spot color (Red 032 and Reflex Blue).

Download the logos. By downloading the logos, you agree that you will adhere to the ALA logo use rules.

Contact Information

Please ask your ALA contact if you have questions about using the logo in your shared initiative or project.