School Library Advocacy Institute

The AASL School Library Advocacy Institute is a licensed institute available for nationwide use throughout the profession.

The Institute
Empowering Learners and "Advocacy"
Topic Outline
Participants Outcomes
Potential for Credit
Hosting an AASL Licensed Institute

The Institute    

In this one-day workshop participants will be led by an instructor to receive information, resources, and strategies that will help define advocacy and facilitate the development of long-term advocacy action plans for school library programs. The instructor will work with participants to clarify the difference between public relations, marketing, and advocacy and emphasize how each has a place in program planning. Participants will develop action plans that will help transform passive stakeholders into active advocates for school library programs.

Learn more about the Advocacy for School Librarians Institute presenters.

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Empowering Learners and "Advocacy"    

This licensed Institute ties directly to the need for collaboration and leadership on the part of the school librarian as outlined in Empowering Learners

Topic Outline    

  • Looking for Common Understanding
  • What School Librarians Need to Know
  • From PR & Marketing to Advocacy
  • Creating a Vision & a Plan
  • Action Planning Strategies
  • The Process
  • Long Range Planning

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Participant Outcomes    

  • Gain knowledge of all components of advocacy
  • Understand the difference between public relations, marketing, and advocacy
  • Become aware of the resources available related to advocacy
  • Understand the planning process for long term advocacy work
  • Begin developing an advocacy action plan
  • Become aware of resources to support advocacy planning

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Potential for Credit    

Although AASL does not offer credit to licensed institute participants, host organizations are encouraged to use the following information and ideas to arrange credit through appropriate credit-granting institutions.

  • 8 hours of content
  • Additional possibilities to meet time requirements for credit:
    • Writing an extended evaluation
    • Writing response to three articles
    • Submitting a completed personal action plan

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Hosting the AASL School Library Advocacy Institute    

AASL licenses this licensed institute to organizations. The licensee pays AASL a licensing fee for a one-time presentation of the institute. AASL supplies the presenter(s) and content; the licensee sets its own registration fee and is responsible for all local planning, logistics and publicity.* View the licensing terms.

Interested in hosting this licensed institute? For complete details on available dates, program outline and license agreement contact:

Melissa Jacobsen
Manager, Professional Development
American Association of School Librarians
50 E. Huron St.
Chicago, IL 60611
Phone: 312-280-4381
Fax: 312-280-5276
E-mail: mjacobsen@ala.org

*Note: Presenter(s) and specific content may vary by date and site. AASL provides a handout master as a PDF file on CD-ROM, which the licensee is required to reproduce in hardcopy for its audience.

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