Use an Elevator Speech To Prove Your Value

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Elevator speeches are 2- or 3-sentence statements that make a point quickly. When you have just a moment to get someone's attention, you must use it wisely. Crafting an effective elevator speech is an art, and you can learn it during this webinar. So next time someone asks, "Why do school librarians still matter when everything is online?" you'll be ready with the perfect comeback!

Webinar Handout pdf icon

Learning Outcomes

This will help people in the school library field:

  1. Speak confidently about why they matter
  2. Get the attention of stakeholders, legislators, etc. to bring them into longer conversations
  3. Be prepared for interviews

Who Should Attend

School library professionals and those interested in the topic.


Kathy Dempsey

Kathy Dempsey wrote the popular how-to tome The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential ( Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding.

Kathy has been the Editor of Marketing Library Services newsletter for 23 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The 'M' Word. She's an active member of the New Jersey Library Association, and Chair of the Library Marketing and Communications Conference




This webinar archive is complimentary.

How to Register

No registration is required.

Tech Requirements

Internet connection and web browser.


Jennifer Habley 
AASL Manager, Web Communications


Learn how the A, B, Cs of creating effective talking points that stakeholders will understand without the library lingo. Great advice! Essential watching for all library advocates! Thank you AASL and Kathy!