Alliance for Association Excellence

Chair: Robbie Nickel email icon

Staff liaison: Sylvia Knight Norton email icon and Allison Cline email icon

Board liaison: 

ALA Connect Community connect icon


To develop alliances between AASL and the business community to promote cooperative plans for supporting and enhancing AASL activities and services and to provide a recognition program for companies that participate in the AASL Alliance.


  • Act as a forum in which AASL and the business community can share information on the current environment in school library media trends, issues, opportunities and threats.
  • Develop short and long term strategies for business alliances, which support and enhance AASL activities and services, including conferences, institutes, special events, awards and projects.
  • Assist AASL in acquiring the resources necessary to advance its Strategic Plan.
  • Provide recognition for companies who participate in the program.
  • Serve as advisory group to AASL for vendor concerns.

AASL Alliance Sponsorship & Recognition Program