Tips for Getting Public Service Announcements Aired

The School Library Media Month (SLMM) public service announcements (PSAs) are great vehicles for reminding the community about the importance school library media programs. You and your school can play an important role in ensuring that stations choose to air these PSAs. Here’s how:

• Contact the Public Affairs/Community Relations Manager/Public Service Director at your local radio stations. Identify yourself as a representative of your school.  Inform the director of these PSAs.
• School libraries are encouraged to upload these PSAs to their school's Web site or link to the SLMM Public Service Announcements.
• Talk with colleagues, including trustees and business leaders from your local community, to see whether anyone has any relationships with management officials at your local radio stations. If so, ask that person to place a call to the station on behalf of the school community to encourage the airing of the PSAs about SLMM.
• Please follow-up with a note thanking your contact for his or her support of your school library. Offer information on your upcoming SLMM events and other special programs and services.
• Include the radio station on your school’s mailing list to ensure producers have the latest newsletter updates on what is happening @ your school library.