Contact: Angela Thullen

PLA, Marketing Specialist
312-280-5023

 

For Immediate Release

June 12, 2007

 

PLA to introduce new “Toolkit for Success” at ALA Annual Conference

       

CHICAGO – The Public Library Association (PLA) will introduce its latest publication, “Libraries Prosper with Passion, Purpose and Persuasion: A PLA Toolkit for Success,” at the American Library Association (ALA) Annual Conference in Washington, DC, June 21-27, 2007.   The Toolkit will be available for purchase in the ALA Store for $100 ($90 with ALA member discount).

 

Copies of the Toolkit will be available for preview in the PLA booth at the ALA Member Pavilion in the Exhibits Hall.  Additionally, PLA will present a demonstration of the contents and application of the Toolkit on Sunday, June 24, from 1:30 to 3:30 in the Washington Convention Center, Room 103A.

 

As competition for dollars continues to intensify, library staff and trustees must learn to connect the library directly to what the community values most. Through an effective, sustained advocacy effort, libraries can be positioned—and remain—top-of-mind for the public and funders. Creating an advocacy plan is the first step.

 

“Libraries Prosper with Passion, Purpose and Persuasion: A PLA Toolkit for Success” provides guidance for the entire planning process, including goal setting, audience analysis and identification, message and strategy development, and tactic evaluation and selection. Nearly 100 pages of step-by-step instruction are included in this colorful and convenient binder as well as on the accompanying CD-Rom. Easy-to-use worksheets, sample marketing materials, and templates make this interactive Toolkit a must-have publication for every public library.

 

Following the ALA Annual Conference, “Libraries Prosper with Passion, Purpose and Persuasion: A PLA Toolkit for Success,” will be available through the ALA Online Store at www.alastore.ala.org or by calling the ALA Store (1-866-746-7252). For more information on PLA publications, contact the PLA office at 800-545-2433, ext. 5PLA, or visit PLA’s Web site at www.pla.org.

 

For more information about PLA, contact the PLA office at 800-545-2433, ext. 5PLA, or visit PLA’s Web site at www.pla.org.  PLA is a division of the American Library Association.  PLA’s core purpose is to strengthen public libraries and their contribution to the communities they serve. Its mission is to enhance the development and effectiveness of public library staff and public library services.