ALA

Contact: Lainie Castle
American Library Association
 800-545-2433, Ext 5050

Betty Skov
Logitech
510-713-4463

betty_skov@logitech.com

 

 

For Immediate Release
November 5, 2003

 ALA, Logitech announce fundraising effort to support 21st Century Literacy 

CHICAGO and FREMONT, Calif. – November 5, 2003 -- The American Library Association (ALA) and Logitech today launched a program designed to raise funds for the ALA’s 21st century literacy initiatives. Logitech will donate a portion of the sales proceeds for every Logitech cordless mouse sold in U.S. retail stores between October and December 2003.

As part of this effort, Logitech is also launching a “MouseMobile” from its California headquarters. During the next eight weeks, the goodwill-ambassador-on-wheels will travel across the country, raising funds for the ALA and donating Logitech® Click!™ optical mice to local libraries along the way to its final destination – ALA headquarters in Chicago. Stops include San Francisco; San Jose; Los Angeles; San Diego; Dallas; Houston; Phoenix and Chicago.

Logitech will host an online pledge-per-mile program whereby anyone wishing to support this effort can track the MouseMobile’s progress and make a donation to ALA by visiting www.logitech.com.click4libraries.

The goal of the Logitech program is to raise at least $100,000 for the American Library Association’s efforts to assist and promote libraries as they help children and adults develop the skills they need – the ability to read and use computers.

“As information and technology increasingly shape our society, the skills children and adults need to function successfully now go beyond just being able to read,” said ALA Executive Director Keith Michael Fiels.  “Public, academic and school librarians are at the forefront of teaching the skills necessary to navigate today’s information jungle – whether you’re navigating online or in traditional print resources.”

          "Access to information and universal literacy are key elements of a free society,” said Guerrino De Luca, Logitech’s president and chief executive officer. “Logitech is pleased to join with the American Library Association in supporting the 21st century literacy program and its efforts to preserve and expand these important rights. We are committed to providing financial resources for this important outreach, as well as mice for computer stations at local libraries, where everyone – young and old alike – can enjoy the vast knowledge base of today’s Internet.”

To find out more about Logitech and its MouseMobile for Libraries, please visit www.logitech.com.click4libraries. For more information about the ALA’s 21st century literacy programs, please contact the ALA Development Office at 800.545.2433, extension 5050.

About the American Library Association: Established in 1876, the American Library Association is the oldest and largest library association in the world.  Its mission is “to provide leadership for the development, promotion, and improvement of library and information services and the profession of librarianship in order to enhance learning and ensure access to information for all.” 21st Century literacy is one of its five key action areas.

About Logitech: Founded in 1981, Logitech designs, manufactures and markets personal interface products that enable people to effectively work, play, and communicate in the digital world. With corporate headquarters through its U.S. subsidiary in Fremont, California, and regional headquarters through local subsidiaries in Switzerland, Taiwan and Hong Kong, Logitech International is a Swiss public company traded in Switzerland on the Swiss Stock Exchange (LOGN) and in the U.S. on the Nasdaq National Market System (LOGI). The company has manufacturing facilities in Asia and offices in major cities in North America, Europe and Asia Pacific.